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WhatTheyThink Events

Lean Management and Manufacturing

July 15th, 2009; 2:00-3:00 PM EDT
This webinar will provide the foundational understanding of starting a Lean journey. Principles and Lean terminology will be discussed and defined. Participants will depart with a broad understanding of how Lean principles can positively impact the graphic communication industry.

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Quality that Counts: The State of Digital Printing

July 29th, 2009; 2:00-3:00 PM EDT
During this Webinar, participants will discuss end customer perspectives on quality, improvements in digital presses as well as some of the tools utilized to achieve high fidelity quality and various applications where quality is a critical factor in print production.

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Today's Feature

Go Vertical… It May Be Your Competitive Differentiator!

Special Report by Barb Pellow

The competitive landscape of the print industry is often harsh and unforgiving. One of the greatest challenges facing a company is attempting to win in a tough economy where competitors have a position in the market that includes pricing power, brand recognition, and a satisfied customer base.

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Print in the Mix is a unique clearinghouse that summarizes research studies on the effectiveness of print advertising and marketing, and demonstrates the role of print as a viable information medium in the marketing mix.

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