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EFI’s Marc Olin Speaks about EFI Connect

By Cary Sherburne

EFI Connect, one of the larger user groups in our industry, will be taking place in April at the Wynn in Las Vegas. Since the event overlaps with the On Demand Conference in Philadelphia, WhatTheyThink is splitting its forces to cover both events. Marc Olin, Senior Vice President and General Manager, Advanced Professional Print Software, of EFI, shared his thoughts with WhatTheyThink about what attendees can expect to experience at the 11th Annual Connect conference. Continue Reading...

Packaging: The Next Major Analog-to-Digital Opportunity
Packaging is the material surrounding a consumer item that serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean. Packaging is also a key opportunity for the digital printing market. This article highlights the opportunities that digital printing technology can bring to this market. By Barb Pellow

This Week with Frank Romano: Go where the printing is!
Frank begins a new series “Go where the printing is” to help identify printed products that are impervious to electronic substitution. He looks at a hotel rack with theme park and other brochures, travel information, and other printed items.

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