EFI’s Marc Olin Speaks about EFI Connect

EFI Connect, one of the larger user groups in our industry, will be taking place in April at the Wynn in Las Vegas.  Since the event overlaps with the On Demand Conference in Philadelphia, WhatTheyThink is splitting its forces to cover both events.  Marc Olin, Senior Vice President and General Manager, Advanced Professional Print Software, of EFI, shared his thoughts with WhatTheyThink about what attendees can expect to experience at the 11th Annual Connect conference.

Packaging: The Next Major Analog-to-Digital Opportunity

Packaging is the material surrounding a consumer item that serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean. Packaging is also a key opportunity for the digital printing market. This article highlights the opportunities that digital printing technology can bring to this market.

Reinventing Your Business: It Can Start by Taking This Simple Test

This article introduces you to a powerful tool -- highly useful in a brainstorming setting -- that can spark a new level of discovery about how to adapt your business to today’s realities. It is all about considering what you have refused to consider before.

Weathering the Employment and Printing Shipments Data

The employment report was better than the cable channel talking heads thought it would be. Printing shipments continued their unfortunate relationship with economic growth. The Postal Service continues  a summer sale initiative that only fat cats can like.

Marketing Communications: Making Customers

he primary goal of marketing communications is to build awareness of a business, its products, and its position through customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. Marketing communications can transform non-customers into customers or get existing customers to buy more or purchase new products and services. Successful print/marketing service providers have integrated marketing communications that reinforce their messages with target audiences and motivate customers to buy using multiple marketing channels.

Recovery Indicators Take Another Sidestep

The first full week of the month arrives with high expectations because of the importance of the economic data being released, notably the monthly unemployment report, but also the Institute for Supply Management (ISM) manufacturing and non-manufacturing reports.

Third Annual Print UV Conference in Las Vegas, March 7-9, 2010

Make your reservations, buy your plane ticket, pack your golf clubs, and head to Print UV 2010 at the Wynn Resort in Las Vegas. This year’s event takes place beginning Sunday, March 7, and concludes on Tuesday, March 9.

Donnelley and Bowne: Financial Printing Powerhouse

What will DonnellyBowneBantaMooreWallace look like? The addition of Bowne’s products and services will support and leverage Donnelley’s financial print, statement outsourcing, document business process management, and print management services.

IPA/IDEAlliance Merger: What does it mean for members and for the industry?

Although there has been much discussion in the industry about whether we have too many associations and how much consolidation is needed, IPA and IDEAlliance seem to rarely come up in those discussions. WhatTheyThink spoke with the Executive Directors of both organizations to learn what brought them together and the benefits they believe will come from the new integrated organization. It is a fascinating discussion. David Steinhardt: “We don’t want to be fighting or addressing past issues. We want to be moving forward with a new model and new definition…we have to get out of our bubble to get reengaged where [the market] is moving.”

The Grapes of Wrath: The Brand Protection Conference Offers a Sobering Look at Wine Counterfeiting

At the Brand Protection Conference, the hands-on demonstration of wine label counterfeiting draws some sobering conclusions about brand protection, fraud prevention, and digital printing.

Graphics of the Americas Takes On New Dimensions

Graphics of the Americas keynote speaker looks at the future of interactive displays--it's all very touching.

B2B: It’s A Social Opportunity!

Buyers are embracing social media, and the tools and possibilities for collaboration continue to improve. As a result, social media is becoming a critical channel for print/marketing service providers to help buyers find one another and market to them. This article provides a brief overview of some recent social media initiatives and offers examples of companies that are getting into the game.

Freight: Additional Profit Opportunities

Most companies do a reasonably good job controlling costs in the outbound freight area. This responsibility usually rests in the shipping department, where shippers take pride in getting the lowest price. However, there are ways to lower your freight costs which may be overlooked.

Making Every Hire Count:  Maximizing Your Human Capital Investment

With today’s leaner staff and budgets, every new hire counts drastically. Badly conducted hires will yield you staff who amount to little more than a cost of doing business. But although the money you spend on payroll could well be your largest cash commitment, a staff of properly hired and maintained employees can increase your profits far beyond their cost. Your staff is therefore an investment—easily the most important investment your business ever makes.

Just When I Thought We Were Becoming Japan, Stagflation Seems More Likely Again

Is the U.S. Economy playing out like 1990s Japan or 1970s U.S. stagflation? Dr. Joe changes his mind... again. All it took was the Producer Price Index and Consumer Price Index releases of last week. Well, so much for his lecturing about the tendency of managers to react to the last thing they hear rather than pondering things. He also suggests buying oil with gold might be a good idea after looking at the last 20 years of data. That should be interesting to try during the New England heating season when the oil truck stops by. And if you thought Keynes was dead, you should see his new rap video with Frederich A. Hayek. If dead economists can make a rap video, can Elvis be far behind?

35th Annual Graphics of the Americas Comes to Miami Beach

It’s that time of year again, when graphic arts snowbirds flock to the Sunshine State to take in the pastel-hued wonders of South Beach—and learn about the latest developments in graphics and printing.

The era of our ways

When Komori and Heidelberg drop out of a Graph Expo show, it portends seismic changes in the printing industry. But it is all part of 500+ years of changes. All things have a lifespan, whether they are living things, inanimate things, or even the universe (the ultimate collection of things). They start out as nothing, become something, and ultimately become nothing again. This pseudo-philosophical statement begins a discussion about technological change, a subject dear to all of our hearts.

I Want MY Book!

The custom book market offers tremendous opportunity for a number of different constituencies, including creative content providers, Web publishing solutions, and print service providers. The combination of more affordable high-speed digital devices, Web-based content and tools, and a desire for personalized content is causing the custom book market to grow. This article highlights examples of two companies (Penwizard and RPI) that are capitalizing on this opportunity.

So you say you want to be a marketing services provider? Tips on closing the “credibility gap”

For printers who want to make the transition to a marketing services provider, we provide some ideas to help answer the question: How do you gain credibility in the eyes of your customers, that you aren’t just the print services vendor they know…but that you can be a communications problem solver for them?

Marketing Services is the Easy Answer, Just Like Buying New Equipment Always Was

Throughout my career, I have always heard that print is a commodity, that there are too many printers, printers always have the same equipment, and that printers don't know how to market. There are many more, and I've dealt with all of them at various times.

Heidelberg & Komori pass on Graph Expo 2010; KBA, manroland and Presstek to exhibit

As the 2010 show season begins, the emphasis has shifted increasingly toward digital solutions, including printing equipment as well as workflow. WhatTheyThink spoke with several offset press manufacturers to find out more about their plans for the most significant North American printing show, Graph Expo, scheduled for October 3-6, 2010, at Chicago’s McCormick Place.

Ipex – An Indicator for the Future

Last week’s Ipex Media summit in London outlined what we can expect at the Ipex show in May. In this we can expect to see many of the products previewed at drupa now becoming available in the market. The article outlines the size and scale of Ipex and why it is such as important show this year. It also gives a few briefs on new products being shown there.

Broadband hours and the statistical relationship with printing volumes

Broadband use by adults has been increasing and the number of households with broadband service has almost doubled since 2005. What's the relationship with commercial printing volume? Last year, there were about 48 billion hours of broadband use by households, and every additional hour of use decreases commercial print volume by about $2.

Pitney Bowes President, Document Messaging Technologies, Ramesh Ratan Shares PB Strategy, Industry Outlook

In September 2009, Ramesh Ratan left his position as COO at The DMA (Direct Marketing Association) to become President of Pitney Bowes’ Document Messaging Technologies (DMT). In this interview with Senior Editor Cary Sherburne, Ratan talks about his reasons for joining Pitney Bowes, his top strategic initiatives for the organization, the role printers can play in the age of digital media, and much more. 

MSP Digital Marketing and TecDoc Digital Solutions: The Case History of an M&A Transaction Done Right

When four print industry veterans decided to form a national network of digital services for marketing communications, they knew they would need the help of an M&A expert. Realizing that the digital universe is huge, they understood that locating the right acquisition targets within it was a task they could entrust only to an advisor possessing "industry knowledge, financial acumen, and a great database." Read how MSP Digital Marketing, with the help of New Direction Partners, took a successful first toward building its network with the well-executed acquisition of TecDoc Digital Solutions.

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