Graphic Arts Standards
By Andy Tribute
May 15th, 2008 -- Within the printing and publishing
industries and to a lesser extent in the online information industries, there is
a wide-range of ‘standards.’ The use of the term standard is probably incorrect
as a real standard is one that has been adopted and supported by an
international standards body. The term standard in most cases I am discussing
is more of a generic term associated with well-defined and used procedures for
common working approaches. My belief is that while there are many ‘standards’
in use for getting the best printing and proofing quality I still see the need
for a further standard, this one to cover transferring or communicating very
high-quality color data from the creative process
through all forms of output process ensuring accurate rendering and
reproduction on all forms of output. I outline my reasons for this
after first defining what ‘standards’ exist at this time in the creation and
printing processes.
In order for work that is to be printed to be output in the manner intended or imagined
by the designer, this industry has a wide range of different
standards that if used correctly should allow for faithful
representation of the designer’s vision. One problem with this is that there are an awful lot of standards, plus a great degree of
confusion about which standards to use and also how to use them. The standards
problem particularly exists in taking data created in the digital world and
outputting it in what is predominantly an analogue world, namely printing. If
one restricts the view of how we handle the transfer
of color data for printing, and how the printer works with this data, there is still a wide-range of
standards that need to be understood.
Standards in the past have tended to evolve somewhat organically and are then
adopted when they become of importance. They then need to be fully documented and maintained. More recently standards have
been developed and are maintained by special interest
groups under the auspices of a standards body. In this situation the major such
body is the International Standards Organisation (ISO). Within this
organisation there are technical committees in which
interested parties are asked to participate as members. Most
of the standards relating to printing in color are developed and maintained by the TC130 committee. This committee looks after
the following ISO standards:
- ISO 12640 Prepress digital data exchange.
- ISO 12642 Input data for characterization of 4-color process printing.
- ISO 12647 Process control for the manufacture of
halftone color separations, proof and
production prints.
- ISO 13655 Spectral measurement and colorimetric
computation for graphic arts images.
- ISO 15076 ICC color management.
- ISO 15930 Prepress data exchange PDF/X.
As a creator of print output these however are not the standards that one normally refers to or hears about.
Instead we hear more of process operational procedures or alliances built
around standards. As will be defined later in this paper, many
of these are in fact not procedures for handling color printing but procedures for setting up a press to allow it to work in a
consistent and measureable manner. The following list
identifies the most prevalent of these within the industry:
- CIP4 - The International Cooperation for the Integration of Processes
in Prepress, Press and Postpress Organization (CIP4) is a not-for-profit
association and is registered with the U.S. Department of Justice and the
Federal Trade Commission as a Standards Development Organization. This
organisation with over 300 interested party members is responsible for the
specification and development of the JDF and JMF standards for job management
and job messaging between devices. It evolved from the CIP3 organisation that
created the Print production Format PPF for press ink key setting.
- ECI – European Color Initiative working predominantly with FOGRA (see below).
- EuroScale – An earlier standard for
standardization of printing presses in Europe.
- FOGRA – The leading organisation in
implementing printing standards and color print profiles in Europe. They work closely in providing tools and assistance
as test suites and profiles in implementing the latest ISO 12647-2 standard
under the definition of FOGRA 39 for sheet fed offset printing and FOGRA 40 for
web offset printing.
- GRACoL – A procedure maintained by the
IDEAlliance (see below) that stands for General
Requirements for Applications in Commercial Offset. This is an old procedure
that has been continuously updated and the latest version is GRACoL 7. This is
a procedure to allow printers to set up their presses to print to a defined
standard.
- G7 – This is simply a major technological
change that has been put into the GRACoL and SWOP specifications recently to
enhance their working to utilize colorimetry in addition to densitometry based
upon a better understanding of gray
balance in setting up a press. In this G refers to gray and
7 refers to use of the seven solid ink colors specified with the ISO 12647-2
standard. I am advised that the G7 Data Set was derived from FOGRA 39.
- ICC - International Color Consortium, an international group of interested parties that has open, cross-platform
standards for the description and handling of device-independent color. The ICC
specification has also been accepted as an ISO standard document. Most prepress
workflow systems utilize ICC color profiling for ‘device independent color.’
- IDEAlliance – A predominantly North
American members association of interested parties that maintains and supports
the GRACoL and SWOP print procedures.
- PANTONE Matching System and PANTONE GOE–
These systems are more of a standard way of selecting spot colors than a standard. They
permit via both analogue and digital swatch books for creative
users to select spot colors to be transferred into the printing process.
- SNAP – Specification for Newspaper
Advertising Production. A North American specification for the specifying and
printing of newspaper advertising.
- SWOP – A procedure standing for Specification for Web Offset
Publications for maintaining printing to a standard maintained by the
IDEAlliance. This started in the 1980s and the most recent release has followed
GRACoL in adopting the G7 calibration, printing and process control methods.
Within the above there are really two main
areas for standardized ways of working. The first is the transfer of data from
the creator to the printer. This comes under data transfer and today this is
covered under the developments of work within the CIP4 and ICC environments and
the ISO 19530 groups implementing PDF/X. The second is in the groups working
around the ISO 12647 process control for printing and proofing organisations.
Within this are developments including FOGRA 39 and 40, and the IDEAlliance
with GRACoL 7 and SWOP. To my mind the two separate groups do not link and
operate relatively independently of each other.
With both FOGRA 39/40 and the G7 element of
GRACoL 7 and SWOP the standardization of printing presses has become better.
Earlier versions of these systems’ routines used densitometry to measure solid
ink densities and tonal value increase (previously referred to as dot gain) for
press set up with no reference to color.
A densitometer does not measure color.
With G7 a colorimeter is used to measure gray
balance on the press and to set it up to print using the CIE l.a.b. color
definitions to work out neutral gray in
the midtones. This ensures more consistent printing to a defined standard.
This sounds ideal however there are
limitations. The following quotes are taken from the IDEAlliance G7
publication.
The
G7 method controls gray balance and neutral density, but not color
reproduction. A properly G7- calibrated device should produce gray
tones that are extremely similar to any other G7- calibrated device, but colored
areas may still be different due to variations in ink colors, ink trapping, etc.
(This is also true of TVI-based calibration.) Neither G7 nor TVI calibration
alone can guarantee to simulate a reference CMYK color space.
Remember
that G7 calibration only controls gray scale appearance, not the appearance of
colored areas. Depending on the device you are calibrating, some additional
color management (for example ICC profiles) may be needed to optimize the match
to a specific reference print condition.
It would appear from the above that with
the new approaches for press characterization and calibration linked up with
the work of standardized PDF/X file transfer with ICC color management that all the problems should now have been solved. Unfortunately I
don’t think that this is the case. What we have now is a colorimetric approach
where color is not really device independent as calibration of the data at time
of creation is based upon knowing all about the output device and the
substrates on which the data is to be printed. ICC profiles are based upon
colorimetric data based upon a specific viewing condition. While in most cases
the data is generated by a spectrophotometer is it not held and transferred in
a spectral format but in tristimulus values of red green and blue (RGB). This
causes problems if the job has to be output on a different press or substrate
or in a different media. It also does not easily and accurately allow for
handling spot colors and ensuring they are printed correctly.
I believe however that the answer is at
hand. X-Rite is introducing the latest version of their Color Exchange Format (CxF) that transfers spectral data
rather than tristimulus color data. The good thing about CxF is the data is captured at source in a spectral format by a
spectrophotometer and carried through the system. It is only converted to color
data at the time of output. Printed color can also be checked on certain
presses in spectral format as many modern presses have spectrophotometric
printed sheet scanning systems that check finished sheets. CxF can
also easily be added to existing prepress and printing workflow systems as it
is written in the XML format that is used by JDF. CxF files can
be carried around the system as an XML attachment in a JDF driven workflow
together with all the production data, in the same way that the JMF messaging
format works within a JDF environment. The use of CxF would
allow a designer working for example with Adobe Creative Suite CS3, to define
or specify a color accurately at source and this color can then be communicated to all the various players in the workflow to ensure accurate output. I also
envisage developments coming from X-Rite’s Pantone division that will package
spectral data automatically as a part of selecting a color in the new PANTONE
GOE system.
CxF does
not mean that all the press systems I have mentioned in this paper become
redundant, far from it. It is essential to have presses set up and running to a
consistent standard, and this is what work evolving from the ISO 12647 standard
such as FOGRA 39/40 and GRACoL and SWOP provide. I believe that CxF will be the final element that will allow truly device independent
color to become a reality rather than a dream.
Andy Tribute is available for speaking engagements and consulting projects. To get more information contact us here.
Please offer your feedback to Andy. He can be reached at andy@whattheythink.com.
Attributes Associates is an internationally oriented consulting company specializing in marketing and technology issues for the printing, publishing and media markets. The Managing Partner of Attributes Associates is Andrew Tribute, who is recognized internationally as one of the world's leading authorities on these industries and subjects.
Attributes' client base comprises a large number of publishers and printers as well as a significant number of industry vendors. In most cases consulting is carried out at high level to assist such organizations in the selection and adoption of technology, or to define ongoing business strategies covering the likely future directions of the markets.
Attributes have been in the forefront of technology changes and market developments from the time it started in 1984. It has been involved in assisting both users and vendors through the changes in these industries since then. This has included desktop publishing; PostScript imaging; changes in working practices in newspaper and magazine publishing; adoption of digital printing and computer to plate imaging in commercial printing; and more recently the impact of the Internet on publishing and printing markets.
Andrew Tribute is a visiting Professor at University of the Arts London.
Reach Andy via email: andy@whattheythink.com.
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