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More Stops on the drupa Tour Bus
Labels at Xeikon and
Océ Speeds up
By Noel Ward, Managing Editor
June 12th, 2008 -- When I left you last I was headed over to the Xeikon stand
to see what they had to show off, as the company is on a mission to carve out a
bigger share of the digital print market with its 5000plus, 6000 and 8000
family of continuous feed digital presses. The company has been running a
variety of applications on these machines here at drupa, using a direct
marketing campaign for a (fictitious) auto parts chain on the 8000 and
customized photo book on the 6000. Both were good examples of how a print
provider could expand what they can do and showed off the flexibility of the
big red boxes from Belgium.
To amp up the capabilities of the 5000plus and 6000 presses,
Xeikon has given them a print quality boost with the 1200 dpi print head from
the company's flagship 8000 model. The new head is now standard on new 6000
models and optional on the 5000plus. For existing installs, these options will
be available as a field upgrade in the first quarter of 2009.
The Xeikon 3300 offers true 1200 dpi at 4 bits per spot and runs at a 63
feet/minute, making it what I believe is the fastest 5-color digital label
press on the market
Since I'd seen these machines just a few weeks ago in
Belgium, I was more interested in the new 5-color label
press. The Xeikon 3300 offers true 1200 dpi at 4 bits per spot and runs at a 63
feet/minute, making it what I believe is the fastest 5-color digital label
press on the market. I saw it running a mix of substrates, including foils,
self-adhesive films, paper and more, making it a good fit for many
short-to-medium print runs or just-in-time jobs at a shop presently using
flexography but is looking to increase its versatility. With five color
stations, the 3300 can apply spot colors as well as an opaque white and special
security toner. It uses Xeikon FA toner which Xeikon says combines the benefits
of chemically produced toner with the performance of conventional toner and is
FDA-approved for use in certain food contact applications.
One of the great things about Xeikon is that the C-level
guys can talk to you about the details of the technology and also explain
product strategy. Punch Graphix’s Chief Marketing
Officer Paul Willems walked me through the 3300,
explaining how the machine was developed in response to the evolving needs of
the label industry. "Industry globalization, increasing product variety,
shortening product life cycles, legal and regulatory issues, counterfeit
deterrence, and brand protection are all placing new challenges and
requirements on the label industry," he explained. "At the same time,
label printers, even more than other printers, are facing shrinking profit
margins. We believe digital printing provides many of the answers the sector is
looking for."
I've thought so, too, but all the digital label presses I'd
seen lacked the substrate flexibility and speed needed to be a real alternative
to conventional label printing. I'm not a label printing expert, but the 3300
seems to have what many printers need today and I'm betting it will get the
attention of shops wrestling with the challenges Willems notes.
Océ Goes Faster
As one of
the only inkjet devices being promoted at drupa that is actually available for sale
today this device seems to be especially interesting to printers who are
figuring out how inkjet fits into their business
A few buildings away, Océ had taken over a large chunk of
space with big red walls and hanging displays announcing the ability to
"Print Beyond the Ordinary." Just about everything the company sells
was on the floor, but the biggest crowds were around the new JetStream inkjet
printer. I reported on this device when it was rolled out back in December
2007, and found it hard to get near the big machine here at drupa. There seemed
to be a constant crowd around it, even when the demos weren't running,
indicating the growing interest in inkjet technology among attendees. As one of
the only IJ devices being promoted at drupa that is actually available for sale
today (there are already some machines installed and deals were signed at drupa
for others) this device seems to be especially interesting to printers who are
figuring out how inkjet fits into their business. The JetStream system is now
available in multiple configurations and speed bands ranging from the 750 model
which can print 714, two-up letter size impressions per minute (simplex) up to the
3000 model that can handle 2,865 full-color letter-size ipm in two-up duplex
format --a monthly duty cycle of 86 million impressions or 20 million feet
(nearly 3800 miles) of paper. Yikes!
Océ JetStream 3000
Running somewhat slower on the other side of Océ's stand was
the ColorStream 10000, a roll-fed, 172 ppm digital press that can also print
monochrome pages at some 852 impressions per minute. The
10000 was awarded Best Digital Product of the Year in the "full color, web-fed production printer"
category by the European Digital Press Association, an alliance of major
European trade publications for the digital print industry.
Océ ColorStream 10000
The CS10000 on the show floor had been sold to Netherlands
printer Printforce and another is going to ScanLaser, also of the Netherlands. As it happens, I know
the head honcho at ScanLaser and will find out how he
likes the new machine once he's had it a while. Both companies will probably be
pleased to hear that since placing their orders, Pantone has approved the ColorStream 10000
(along with the Océ's VarioStream 9240) and Océ PRISMA workflow software for
use with the Pantone Matching System colors and the Pantone Goe System colors. This approval is an important one for all presses targeting the
graphic design market where the ability to produce these color palettes
accurately and consistently is expected. Furthermore, it gives printers looking
at competing high-end production color presses another choice with a unique set
of advantages.
Océ also used its VarioPrint 6250 monochrome
press and its CS 650 color system to print a new book, Roll Over Gutenberg, which relates the history of books through the
ages, chronicling the past, present and future of books and the book industry.
Although not printed live at the show in the interest of floor space, logistics
and distribution, the book is a mix of monochrome and color pages that
illustrate milestones in printing, paper manufacture and publishing, and also explores
the changing book publishing business model. The book --which is a treat for
the eye-- traces the development of technologies that have driven the evolution
of the book market, and resulting social and commercial implications. It
highlights how book printers, publishers and retailers are leveraging digital
technology to rewrite the rules of book printing and publishing. I managed to
snag a copy and hopefully Océ will have it at Graph Expo so those of you who
didn’t' make it to drupa can get one it. It is a gorgeous volume.
Amidst the Milling Hordes
This drupa is one busy show. A few nights back I
talked briefly with Joachim Schaefer, Managing Director of Messe Dusseldorf, who told me the show is living up to expectations in terms of
attendance. The impression of some people I've talked with is that it doesn't
seem as busy as in 2004, but when you factor in that people are also spread
through two new halls, two elevated walkways, and the always full passage
connecting the new buildings with the main complex, all I can say is the place
seems pretty full to me. So do tramcar lines U78 and U79 that connect the
fairgrounds with the Hauptbahnhoff. I don't remember
the trams --which run every few minutes-- being as crowded in 2000 or 2004.
What there are not a lot of is Americans. The
weak dollar is certainly keeping many people home, which probably bodes well
for Graph Expo, coming up in October. I talked last Wednesday with NPES
President Ralph Nappi and Graph Expo VP and General
Manager Chris Price, who told me floor space for Graph is sold out and they are
expecting record crowds. What's more, the Americans who are showing up here
haven’t crossed the ocean just for Schlosser Alt and bratwurst. Print engine
vendors tell me the Americans who have come to Dusseldorf are decision-makers
who have come to make deals and buy machines (and maybe enjoying a bit of
Europe while they're at it). These vendors say they are selling just about
everything in their stands and orders are being written at every turn. I'm looking
forward to hearing what the final results are once the numbers are tallied and
the deals are counted, but my sense is that regardless of the number of people
here in Dusseldorf, this is a successful show.
And while the show may have ended, our coverage doesn't.
Like I said several days ago, "Welcome back, my friends, to the show that
never ends."
Stay tuned. We have more coming.
Noel Ward is available for speaking engagements and consulting projects. To get more information contact us here.
Please offer your feedback to Noel. He can be reached at noel@whattheythink.com.
Noel Ward is a consultant, editor, speaker, and author with over 20 years of experience in digital printing and marketing communications. His primary focus is on helping companies use digital printing as a driver for business growth, productivity and efficiency.
Noel uses this industry knowledge and understanding when creating and producing corporate videos, white papers, case studies, and speeches for industry-leading printing equipment and software vendors. He is Executive Editor of OnDemandJournal.com, and Director of Trade Show Coverage for WhatTheyThink.com. Formerly editor-in-chief of three printing magazines, Noel has written hundreds of articles and columns on industry trends, digital printing technology, and how print providers can develop strategies for applying digital technology in their businesses and print operations. He has been a guest lecturer at Rochester Institute of Technology and is co-author of the book, Hiring and Managing for the 21st Century Print Shop.
A believer in using technology to gain efficiencies and competitive advantages, Noel’s business motto is "If you're not the lead sled dog, the view doesn't change."
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