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Too Many Stories, Too Little Time
Perusing Nipson, Megaspirea, HP and Kodak
By Noel Ward, Managing Editor
June 19th, 2008 -- Drupa has closed and another show is moving in, but there is
more to tell. I went by Nipson's stand because it's always interesting to see
what this low-key player is doing. Magnetography, the imaging process used on
Nipson's VaryPress models, continues to evolve, and offers some unique
advantages over most EP print engines. Most notable is the ability to print on
a wider range of substrates, even some plastic films, and since the toner is
magnetic, a VaryPress is by default a MICR printer. Banks, financial services
firms and others find this attractive and often use Nipson systems for printing
checks and other documents where MICR adds additional security and processing
capabilities.
Then there's speed. The VaryPress 500 runs at 500 feet per
minute and prints at 600 x 600 resolution. A new print head decreases dot size
by about 50%, giving the equivalent of 106 lpi linescreen.
The new head is part of Nipson's Commercial Print Quality Option, available in
2009, which also will include upgrades to the print control electronics that
ensure a wider contrast range and high image quality, consistency, and
reliability at the VaryPress’s full rated speed. And
indeed, the quality of halftones has improved. While not the equal of the best
EP cut-sheet presses on the market, when one factors in speed and substrate
flexibility, the VaryPress fills a niche many other presses do not. VaryPress
owners I've talked with say the quality is fine for their needs and talk of
reliability, especially for high volume applications such as heavy duty
transactional printing and digital book production. The new Print Quality
Option is compatible with current 200, 400 and 500 variants of the VaryPress,
and will be available as a field upgrade.
The VaryPress 500 at drupa was shown configured with the
inline SCS Spot Color System, introduced last year, which can print from 1 to 4
spot colors (depending on the number of print heads) with the same print
quality and speed characteristics as the VP500. The day I visited the stand it
was adding red and yellow ink to a document, and also combining them to create
orange. A simple exercise, to be sure, but a straightforward way to add color
to a document.
What is a Megaspirea?
Along the rear wall of the Xerox stand there was a constant
three-person-deep crowd around the Megaspirea Mailliner 100, a
machine anyone --anyone-- who is in the print and mail business absolutely has
to look at. I reported on this device at Graph Expo last fall and it continues
to amaze me. Here's the drill. On any flavor of continuous-feed color press,
you print a document of five or six pages and, should you be so inclined,
personalize the living daylights out of it. The first page you print is going
to turn into an envelope, so the postal indicia and address are part of the
print stream and you've put some eye-catching graphics and a personalized
message on it. Now that roll of paper hits the Mailliner 100 which breaks each document into separate sheets. The first one is trimmed,
glued and folded to form the envelope, into which the other pages are trimmed,
folded and inserted on the fly, all in a few seconds. It comes out the back end
of the machine sealed and ready to be mailed. Talk about data-to-mail
integrity! Even though I'd seen it before it is still one of my top picks of
the show.
Wide, fast, full
color. What else is there?
Another machine drawing a crowd was the HP's 36"-wide
Inkjet Web Press. Technically, this machine isn't a press, as the ink isn't
actually pressed into the paper, but at 400 feet per minute, this device is
still likely to change the printing landscape when it comes to market in about
a year. And maybe sooner. HP says O'Neill Data Systems and The Taylor
Corporation in the U.S and CPI, a French book manufacturer, have already signed
up to take the Inkjet Web into their operations. Live betas, to be sure, but it
takes a lot of confidence in the technology to let the world know exactly where
your newest and largest products will be undergoing real world trials.
A 36" inkjet system that can turn out 3,200 A4 pages
per minute is not for every printer, but there are a number of high volume
niches where it should be able to succeed. Aurellio Marucci, HP's man charged with bringing this landmark
device to market, said the key for this machine is productivity and economics,
presumably meaning fast throughput at a low cost per impression. Just how fast
and how low remains to be seen, and inquiring minds want to know, so we'll be
watching this. Anyway, the sheer size of the this box is astounding to digital
print shops accustomed to "wide" meaning 20 inches, but the machine
also showcases HP's Scalable Printing Technology. This means print width can
vary based on the number of heads used, so I suspect there will be alternative
configurations when this bad boy is more formally launched. HP is mum about
other sizes but it is easy to envision the availability of a narrower device
--say 24 inches-- as a starter model that could be field-upgraded to 30"
or 36". Or maybe wider. In fact, the machine introduced to the press at a
pre-drupa dog and pony show in Israel was 30" wide, not the full three
feet shown at drupa, so the direction seems clear.

HP's Ink Jet Web
Whatever the width, it uses snap-in 4.5" long modules
that contain five print heads, each a little under an inch long, that are
staggered in two rows and boast some 10,560 nozzles. These are essentially the
same as those used in some other HP inkjet devices, including the new large
format latex ink DesignJet L65500 covered in an
earlier article. But with the Inkjet Web being the fastest machine to ever use
thermal heads, the question on everyone's mind --actual head life-- is a number
that's still TBD. Mr. Marucci says heads are
considered a consumable, but there is no hard data yet on what running costs
may be.
While the big machine was shown running roll to roll at
drupa, HP is working with EMT, Hunkeler, MBO, Muller Martini
and Pitney Bowes in developing finishing solutions for the new system. Word is
that some equipment these vendors offer for web offset presses may be adapted
to work with the Inkjet Web, and new systems are inevitable. To show what the
machine can do, transactional and direct mail jobs and a newspaper were being
run at drupa, all key target apps for this machine. Print quality is certainly
fine for inkjet, but it was difficult to make a comparison to other inkjet
machines due to differences in substrates. Suffice it to say, it should be fine
for many of the apps being targeted.
This big box rates as another top drupa pick for me, even
though it is some ways from commercial availability. While I don't think inkjet
is the wondrous replacement for offset some say it is, I like this device
because it expands the envelope of what can be done. I'm looking forward to
hearing how it works at the three beta sites and how development progresses.
The Kodak Upgrade Strategy
It used to be that if you bought a digital press and later
wanted to upgrade to a faster one from the same supplier, it was out with the
old, in with the new. These forklift upgrades worked for vendors but weren't
always so good for print providers' balance sheets. Now print engines are more
and more often field upgradeable. You keep the old one in place and a service
tech comes in, waves parts, tools and computer at it for a few hours, and the
old machine is suddenly imbued with new speed and capabilities. It's almost
like a miracle!
Kodak has adopted this born-again printer strategy on much
of its Digimaster and NexPress line up and it looks to extend both the life and
utility of installed machines and shows awareness of customers' financial
concerns. I sat with VP of Marketing, Mark Weber, who explained how
field-upgradeability and protection of customer investment is part of Kodak's
game plan wherever possible.
For example, an older NexPress 2100 model can be upgraded to
the new S3600 model in about five hours, bringing the machine's throughput up
to 7200 pages per hour. Existing Digimaster 110 series monochrome printers can
not only be upgraded to the 150 ppm models, but can be combined with a second
EX 150 to become a new tandem-engine EX300 (when it becomes available next
year). This new model produces 300 duplex impressions per minute, the fastest
presently on the market. Weber says the RIPs on these devices are also
scalable, so they can be upgraded to support the newfound speed of the engines.
Weber also talked about STREAM, the high-speed inkjet color
technology from Kodak Versamark that was being demonstrated at drupa. Like all
the other new inkjet systems being shown or demonstrated, STREAM has a lot of
appeal. It looks great, as I reported after seeing it in Dayton a few weeks
before the show, and at drupa many got to take a look for themselves. Weber
says the response has been very positive with respect to print width, image
quality and speed. One implementation at drupa was with some monochrome heads
on the back end of a Muller Martini four color press, showing how STREAM can
run at full press speed. STREAM is black-only for the moment, with full color
expected in about 18 months, according to Versamark. Down the road, we can
expect STREAM implementations to range from 20" to 30" wide. With HP
singing the same tune, this segment of the market is going to get very
interesting.
And since this piece is already longer than you really want
to read, I'll stop, but our schedule for this show goes on and on, so I'll be
back in a few days with one more installment and a final take on the show.
Noel Ward is available for speaking engagements and consulting projects. To get more information contact us here.
Please offer your feedback to Noel. He can be reached at noel@whattheythink.com.
Noel Ward is a consultant, editor, speaker, and author with over 20 years of experience in digital printing and marketing communications. His primary focus is on helping companies use digital printing as a driver for business growth, productivity and efficiency.
Noel uses this industry knowledge and understanding when creating and producing corporate videos, white papers, case studies, and speeches for industry-leading printing equipment and software vendors. He is Executive Editor of OnDemandJournal.com, and Director of Trade Show Coverage for WhatTheyThink.com. Formerly editor-in-chief of three printing magazines, Noel has written hundreds of articles and columns on industry trends, digital printing technology, and how print providers can develop strategies for applying digital technology in their businesses and print operations. He has been a guest lecturer at Rochester Institute of Technology and is co-author of the book, Hiring and Managing for the 21st Century Print Shop.
A believer in using technology to gain efficiencies and competitive advantages, Noel’s business motto is "If you're not the lead sled dog, the view doesn't change."
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