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By Cary Sherburne, Senior Editor The 4th in Washington was favored with beautiful weather, and though security was high, with many streets blocked to vehicle traffic, it was manageable and the crowds were in good spirits. Americans from all over the country joined visitors from around the world, visiting the many museums and monuments scattered around the Capital and staking out their spots in the grassy Mall well in advance of the evening’s festivities. Meanwhile, the GPO staff was busy getting ready for the evening’s event, with both Veronica Meter, the GPO’s Director of Public Relations, and Gary Englehart, Assistant Chief, Facilities Division, among those arriving very early in the day to ensure that the event went off flawlessly.
As I spoke with GPO employees from all levels of the organization during the event, it was not uncommon for people who had been long-time—20 years and more—employees to comment that they felt the GPO had stagnated and that their careers there lacked challenge, but that with James coming on board, a “breath of fresh air” had been breathed into the organization. People displayed a high level of enthusiasm for the changes the GPO has been undergoing, not all of which, I am sure, have been easy. James also informally announced that Congress had set aside nearly $24 million to assist the GPO in its digital transformation, pending approval on a project-by-project basis. Since assuming the role of Public Printer in late 2002, he has made it his mission to migrate the GPO from the 19th to the 21 st Century, and WhatTheyThink has cataloged his progress in a number of interviews. This funding is an additional feather in his cap, providing the means to continue the organization’s progress toward that goal. Photo Gallery
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Prior to launching her consulting practice, Ms. Cary Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. In that capacity, she developed and implemented a branding campaign to build brand awareness for IKON in the marketplace as well as enhance employee pride in the organization, and was responsible for all internal and external communications, including trade shows and events, corporate newsletters, and industry and press relations. In the outsourcing role, she set strategic objectives and priorities for IKONs product and services portfolio in its Outsourcing businesses, including development of programs and sales support materials for that environment. Sherburne was a Director at CAP Ventures, an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, before joining IKON, where she launched and managed the companys Document Outsourcing Consulting Service. Her tenure in the printing and publishing industry has also included sales and marketing positions at Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events and a recognized author. Cary can be reached via email at cary@sherburneassociates.com, online at www.sherburneassociates.com and by telephone at 603-430-5463.
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