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| April Fool's Day Special Edition |
• See the REAL News for Today Mulcahy Announces Xerox Name Change to Zerox April 1, 2005 -- At a press and consultants’ conference yesterday, Xerox CEO Anne Mulcahy announced that the company was changing its name to "Zerox," and the company slogan. This explained the removal of the “Digital X” from the company’s Rochester Headquarters, known as Xerox Square or Toner Tower. The name change was quite a surprise to attendees, but was explained by the high-profile CEO as coming as a result of company research. "For years, we've had trouble getting people to spell the company name correctly,” Mulcahy said. “We found that, even internally, the amount of time spent correcting the name costing us millions. Over the past few years, I've helped the company become more strategically focused, cut costs, refinanced the company, won the confidence of Wall Street, but there are still people who can't spell our name right. Who do people think I am, Wonder Woman?" In a related news item, Zerox marketing officials have changed the company tagline from "The Document Company" to the phrase "A World Without Paper is Chaos," a blatant shot across the bow of Adobe Systems and its Acrobat product line. Adobe officials did not comment, but did say they were preparing a "white PDF" about the topic, and that lawyers would be filing "legal PDFs" with a Rochester-based court soon. Special Note: All these stories are presented in the true spirit of April Fool's Day. None of these stories are true, nor are they intended to reflect the strategy and intent of any real person or company. Our purpose with the April Fool's Edition is to elicit a smile, and we hope you will enjoy our spoof! We are an Equal Opportunity Offender: Our contributors name many industry companies in their stories, none of which should be taken seriously. Please offer your feedback • See the REAL News for Today |
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