Log In | Become a Member | Contact Us


Leading printing executives into the future

April Fool's Day Special Report:


Apple Acquires Xerox, Al Gore Named President

CUPERTINO, California -- April 1, 2003 -- Apple Computer announced at a press conference today that it will acquire Xerox. Anne M. Mulcahy, Chairman and Chief Executive Officer of Xerox made the announcement in a short three-minute speech available in QuickTime at www.apple.quicktime.com. Mulcahy will join Apple as a part-time consultant to Apple’s CEO, Steve Jobs.

Steve Jobs explained the reasons why Apple decided to acquire Xerox, "Due to the failure of my spam blocking software, an email from a former Apple employee (Steve Wozniak) made it to my desktop. The email contained a press release from Xerox announcing the iGen3 and Xerox’s switch to the "i" strategy. In subsequent meetings between Apple and Xerox, it became clear that Xerox would be a much stronger "i" company if they joined the leader in "i" technology. No company has more iTools than Apple Computer. Products like iCal, iSync, iPhoto’s, iTune, iDvd, iPod, iBook, iMac will integrate perfectly with the iGen3."

The Docutech name will give way to iDoc’s and each iDoc-printing device will be shipped with the complete iLife suite. At Drupa 2004 Apple will introduce the new iGen4 Apple iDoc i6060, and i2020’s digital printing devices. Standard features will include Firewire 800 and Apple’s exclusive SuperDrives (DVD-R/CD-RW).

Steve Jobs also announced that former Vice President Al Gore, who had been elected to the Apple Board of Directors March 20, 2003, would join the company as Apple’s President. Fighting back tears, a clearly emotional Gore spoke candidly of his long-term affection for Apple Computer. "To finally become President, return to the company I co-founded with Steve back in 1977, means more to me than being the Father of the Internet."


- Back to the April Fool's Home Page


Special Note: All these stories are presented in the true spirit of April Fool's Day. None of these stories are true, nor are they intended to reflect the strategy and intent of any real person or company. Our purpose with the April Fool's Edition is to elicit a smile, and we hope you will enjoy our spoof! We are an Equal Opportunity Offender: Our contributors name many industry companies in their stories, none of which should be taken seriously. Please offer your feedback.


This was a collective effort by many of our contributors. We decided a universal byline was best since so many helped with each story. Thanks to Gail Nickel-Kailing, Molly Joss, Frank Romano, Cary Sherburne, CAP Ventures, Bill Farquharson, Noel Ward, John Dunn, Paul White, Dr. Joe Webb, Robert FitzPatrick, Steve Aranoff, Vince Marini, Jeremy Smith, John Zarwan

Latest Videos

More Videos »

Economics and Research Center

Blog

Economics & Research Center »

Industry Snapshot

The Industry Snapshot is a collection of regularly updated industry data. The snapshot includes Industry Capacity, Capacity utilization, Printing Shipments, employment, and other and various measures of business activity.

View Snapshot »

Audio Chart

Popular Stories from Last Week

(10) RR Donnelley Wins $375 Million Deal
(9) Schreier on the status of the offset market
(8) Investors pull out or Press-sense
(7) Go where the printing is!
(6) HP intros new VDP solution
(5) Reinventing Your Business
(4) Packaging: Analog-to-Digital Opportunity
(3) January 2010 Printing Shipments
(2) EFI product auction at Connect
(1) Weathering the Employment and Printing Shipments Data

Recent Webinars

More Webinars »

Research Reports

More Reports »

  

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Log in or register to access your WhatTheyThink Account

Help & Member Center

About

WhatTheyThink Services

WhatTheyThink Network

Copyright © 2010 WhatTheyThink. All Rights Reserved