by Cary Sherburne

October 9, 2003 -- Mohawk Paper Mills is one of the few remaining privately-held, family-owned paper mills in the U.S. Located in Cohoes NY, just north of Albany, Mohawk has two mills, three paper machines and a capacity of 100,000 tons of paper production. The company is known for its coated and uncoated text and cover paper grades for commercial and digital printing.

At GraphExpo, Mohawk unveiled Color Copy, a new line of papers the company describes as “the next generation family of color copy papers.” The papers are manufactured with what Mohawk calls a Digital Imaging Surface, a new surface treatment specifically engineered to deliver increased print fidelity from toner-based color printing technologies.

Color Copy Premium Neon White is 100 bright, and has heavy weight papers available for premium color copy applications. The family also contains 96 bright text and gloss papers.

Mohawk also announced Color Copy 100% Recycled as part of the new product family. This high performance color copy paper, manufactured from 100% post consumer recycled fiber and in a 96 bright PCWhite shade, is, according to Mohawk, the only chlorine-free, 100% recycled paper on the market in this product class. The cut sheet brand, targeted toward retail applications, is being well received by Mohawk's merchant channel, according to the company. The paper is certified by Green Seal, a not-for-profit organization devoted to environmental standard setting, product certification, and environmental education.

In other environmental news, Mohawk announced that it began purchasing non-polluting wind power on August 1st, 2003, making it the first paper mill in the U.S. to use wind power for manufacturing operations. New wind turbines are the fastest growing and most cost-effective renewable energy technology, producing electricity with zero fuel and zero pollution, according to Mohawk. Mohawk has purchased the wind energy from Community Energy, Inc., a marketer of emission-free wind energy. The wind energy for the mill's Cohoes facility will be generated at New York State's largest wind farm near Syracuse, New York, and power from this source will be utilized in the manufacture of Color Copy 100% Recycled.

Mohawk estimates that 20% of its power consumption needs for the manufacture of paper will be met by the new wind power agreement. According to Community Energy, this implementation will remove more than 6.1 million pounds of carbon dioxide from the air – which is the equivalent of taking more than 300 cars off the road each year.

Cary Sherburne can be reached via email at cary@sherburneassociates.com or by telephone at 603-430-5463.

More About Cary Sherburne:
Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. In that capacity, she developed and implemented a branding campaign to build brand awareness for IKON in the marketplace as well as enhance employee pride in the organization, and was responsible for all internal and external communications, including trade shows and events, corporate newsletters, and industry and press relations. In the outsourcing role, she set strategic objectives and priorities for IKON's product and services portfolio in its Outsourcing businesses, including development of programs and sales support materials for that environment.

Sherburne was a Director at CAP Ventures, an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, before joining IKON, where she launched and managed the company's Document Outsourcing Consulting Service.

Her tenure in the printing and publishing industry has also included sales and marketing positions at Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership ( www.napl.org ). Sherburne can be reached at cary@sherburneassociates.com.

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