Honoring Earth Day 2008
Green Week at WhatTheyThink.com
April 21 - 25 2008
During the week of April 21, 2008, WhatTheyThink will feature a week-long series of articles and videos on the environment and sustainability. In publishing this series, WhatTheyThink is honoring the 38th annual Earth Day on April 22, 2008 and highlighting the role of "green" printing practices and sustainable industry practices.
April 25, 2008
It isn’t easy being Pantone 347
April 25th, 2008 - Being green is the “in” thing even though the printing industry has been green for decades. We were collecting paper waste and using soy inks and cutting chemical use before it was fashionable. Film and chemistry are now gone and plates are recycled. But there are places in the world where it does not matter.
The permanent haze over Hong Kong is from Chinese factory air pollution. Vietnam also has a haze over it. China has special air blowers to cleanse the air for the Olympics. You would not drink the tap water in most parts of Asia...Read More
RISO's David Murphy talks about recent "green" honors and their strategies
...Watch the video
Presstek's Jeff Jacobson talks about their sustainability initiatives
...Watch the video
April 24, 2008
WhatTheyThink Turns Green
April 24th, 2008 - For Earth Week WhatTheyThink.com rolled out the green carpet! News announcements, special research and reports, videos, and webinars all carried a green theme and a new special interest section - Going Green – was launched.
Readers of WhatTheyThink’s Going Green – Environment and Sustainability section will find a wide range of articles and resources to assist them as they move ahead with strategies to become more environmentally friendly, to run more sustainable businesses, and to add products and services that will support their customers’ “green strategies.”..Read more.
Noel Ward: Are Carbon Credits the Real Deal?
...Watch the video
Margie Dana: Print Buyers Aren't Asking the "Green" Question
....Watch the video
April 23, 2008
What do You Mean by Green?
Earlier this month I spent four days at the spring conference of an association of mid-size transactional and direct mail service bureaus. The senior management of the member firms meets a couple times a year to network, share ideas and discuss a variety of business issues. One of the topics this year was the environment and sustainability...Read more.
Jeff Higgins of xpedx on the effect of packaging on the environment
xpedx helps customers design packaging that has a lower impact on the environment, is less expensive to produce and cheaper to transport...Watch the video
April 22, 2008
Will the Next Generation of Graphic Communications Professionals Drive a Greener Industry?
In a recent conversation with Hans Kellogg, Assistant Professor at Ball State University’s Graphic Arts Management Program, he shared with me the University’s environmental sustainability statement, which reads in part:
“The University's practices reduce both the consumption of materials and energy and the emission of pollutants to their lowest levels possible, without decreases in the level of education, scholarly work, and services provided.”
In an effort to deliver state-of-the-art education to students enrolled in the Graphic Arts Management Program, and at the same time support environmental sustainability, the department recently migrated from film-based platemaking in its lab to a chemistry-free Presstek Dimension425 CTP system...Read more.
Pat Henry: Efficient Printing Equals Green Printing
How is Offset/Litho able to be "Green"? The process has many things inherent that can affect the environment. One key is to be efficient in the first place. Pat argues a focus on this area will automatically lead to printing "green", not to mention more profits!...Watch the video
Andy Tribute: Print is Greener Than You Think!
Many people think that the printing industry is not green and they try to avoid "smearing dirty ink on cut down trees". Andy thinks that's a load of rubbish. He argues that the movement to renewable forests actually generate trees and the forestry and paper industries are the catalyst. Other parts of the industry are doing more as well and Andy highlights some of these efforts...Watch the video
April 21, 2008
PrintingForLess Adds FSC Certification to Its Environmental Accomplishments
Last week’s PrintingForLess (PFL) press release about its recent FSC certification caught my eye as Earth Day approached. This is the icing on the cake for this environmentally conscious web-based printing company located in Livingston, Montana. In 2006, the company moved into a brand-new building that was designed according to its business model, culture, the needs of its employees, its community, and the environment...Read more.
Gail Nickel-Kailing Kicks Off "Green Week"
In this video WhatTheyThink.com Senior Editor Gail Nickel-Kailing talks about the evolution of green printing practices and sustainability from 2007 to 2008 and how many vendors are becoming aware, appying for certifications, and changing their business practices to help the environment...Watch the video
Cary Sherburne on "Bio-inks" and Super Wide Format Printing
WhatTheyThink.com Senior Editor Cary Sherburne talks about super-wide format companies who are using a new "bio-ink" by EFI to enhance their green printing offerings. The ink is corn-based and it being used in many ways, one of which was by a recent "carbon neutral" film's printed promotional material...Watch the video
