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FREE Webinar

The True Measure of Variable Data Effectiveness

Welcome to this webinar archive. The live event was held on March 29, 2007, but you may still access the content with the resources below.

The easiest way to view the archive is to have it stream just as it did the day of the live event. Please try this option first (available for one year)

Streaming Webinar Archive

Also available are the following downloadables:

Adobe Acrobat version of the slides (1.66 MB pdf)

Downloadable audio archive (7.11 MB MP3)

If you have questions about this webinar, please contact Eric: eric@whattheythink.com

About WhatTheyThink.com

WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites.

About John Leininger

John Leininger is a Professor in the Department of Graphic Communications at Clemson University. He has been teaching at Clemson since 1986 and has taught courses in flexography, lithography, digital printing, inks and substrates as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis, and plant layout. With the support of 23 industry partners, he created the traveling Hands-on Laptop VDP Training Consortium (http://graphics.clemson.edu/vdp) to bring practical experience with variable data printing to the industry and has presented this one-day training around the country over 74 times in the last 3 years training over 1,200 people how to work with VDP.

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Industry Resources
PRINTLINK: Graphic Communications Industry Staffing Specialists

PIA/GATF: See GAIN, the portal to the graphic arts industry

IPA: Association of graphic solutions providers

IPMA: Association for in-house corporate publishing, printing and distribution professionals

NAPL: Excellence in Graphic Communications Management

Xplor: The electronic document systems association

PRIMIR: Printing Industry Statistics, Trends and Forecasts

PSDA: Print Services & Distribution Association - Association of print distributors, brokers and printers

GAERF: Organization whose mission is to support programs that prepare the workforce of the future

NPES: The Association for Suppliers of Printing, Publishing and Converting Technologies

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