Welcome to this webinar archive. The live event was held on May 23, 2007, but you may still access the content with the resources below.

The easiest way to view the archive is to have it stream just as it did the day of the live event. Please try this option first (available for one year)

Streaming Archive

If you are having problems with the visuals, please download the following pdf version:

Adobe Acrobat version of the slides (1.51 MB pdf)

If you are having problems with the audio in the streaming version, please try the following recording of the live event:

Downloadable audio archive (6.63 MB MP3)

There were questions that we did not get to in the live event. They will be answered and posted here soon...

If you have questions about this webinar, please contact Eric: eric@whattheythink.com

About Printable Technologies

Printable Technologies® is a leading provider of Software as a Service (SaaS) to corporate enterprises and the graphic arts and print industry; including Cross Media Variable Data Printing (VDP), One to One Marketing Campaigns, and Web to Print solutions. 
Solutions from Printable easily integrate with ERP solutions such as Ariba, SAP, and Oracle; content management solutions like Documentum; accounting and shop floor management applications such as Enterprise Print Management Solutions (EPMS), PACE2020, and Quantum; and digital production workflows from Hewlett-Packard, Canon, Xerox, NexPress, and more.

More than 1,700 corporate customers use solutions from Printable Technologies to serve over 400,000 end users; Many of the Fortune 500 companies offer desktop access to Printable Technologies products.

For more information go to www.printable.com or call 800.220.1727.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.