Welcome to this webinar archive. The live event was held on November 6, 2007, but you may still access the content with the resources below.

The easiest way to view the archive is to have it stream just as it did the day of the live event. Please try this option first (available for one year)

Streaming Webinar Archive

At any time and after the one year streaming archive is inactive, you can still get the following downloadables:

Adobe Acrobat version of the slides (1.59 MB pdf)

Downloadable audio archive (6.6 MB MP3)

If you have questions about this webinar, please contact Eric: eric@whattheythink.com

About interlinkONE

interlinkONE provides software that delivers end-to-end personalized marketing, fulfillment and variable print solutions. Companies in the print and mail industry use interlinkONE to better manage, execute and measure their customers’ marketing initiatives and boost revenue.  Solutions include Software as a Service (SAAS) or ASP web hosted marketing tools that make it possible to create highly targeted one-to-one mailers, web-to-print solutions, personalized URL campaigns and e-mail marketing in addition to fully integrated campaign management, lead acquisition programs, collateral fulfillment, order, inventory, fulfillment, and warehouse management. With interlinkONE’s suite of solutions print and mail service providers can improve marketing results and increase revenue opportunities while reducing costs.  Visit www.interlink1.com.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About NAPL

A not-for-profit trade association serving companies in the $100 billion+ printing and graphic communications industry, NAPL offers a comprehensive slate of business-building solutions that provides company leaders with the strategies, insights, and guidance they can use to make informed business decisions, minimize risk, anticipate change, and profitably grow their business.

For more information, visit www. NAPL.org.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.