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Talking to the Marketing Professional…A HOW TO Guide
December 5, 2007
In today’s market, the marketing professional’s challenge is far greater than brand communications. Marketing groups must now fill the pipeline with predisposed prospects, optimize customer value, and be accountable for demand generation through market differentiation and integrated multi-channel multi-touch campaign management. This requires new competency in business analytics, database management, digital marketing, field sales, channel operations and marketing results analysis.
The message to the graphic communications service provider trying to break into the lucrative marketing value chain is that you need to be prepared to speak to and successfully address the issues and concerns of marketing professionals. Marketing executives make decisions daily on media selection and targeted campaigns. You need to be prepared to have the right dialogue. This session is designed to let you hear from key marketing professionals as well as graphic communications service providers that have “cracked the code” in delivering marketing solutions.
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If you have questions about this webinar, please contact Eric: eric@whattheythink.com
About MindFireInc
Since 1999, MindFireIncInc has been the leader in helping marketers link the impact-power of direct mail with the interactive capabilities of the Internet. MindFireIncInc's flagship product, LookWho'sClickingTM, is a web-based application suite that automates the creation, management, and tracking of Marketing Campaign’s utilizing Personalized URLs and VIP Landing Pages. The company delivers LookWho’sClickingTM through its expanding network of Solution Partners, which are typically print service providers, agencies and consultants. With offices in California and Asia-Pacific, MindFireIncInc is a privately held company led by a seasoned management team with proven industry success. For more information, please visit www.MindFireIncinc.com.
About NAPL
A not-for-profit trade association serving companies in the $100 billion+ printing and graphic communications industry, NAPL offers a comprehensive slate of business-building solutions that provides company leaders with the strategies, insights, and guidance they can use to make informed business decisions, minimize risk, anticipate change, and profitably grow their business.
For more information, visit www. NAPL.org.
About WhatTheyThink.com
WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.
