FREE Webinar Archive

"From Trans to Transpromo" with Barb Pellow, Director at InfoTrends
March 12 , 2008

Sponsored by InfoPrint Solutions Company

Presented by WhatTheyThink.com and NAPL

Today, there’s a lot of buzz surrounding the concept of “transpromo.” No, transpromotional applications aren’t something like trans-fats that are bad for your health and well-being! Transpromo provides an opportunity to blend those must-read transaction statements, confirmations, and notifications with marketing messages to drive business volume. This webinar is designed to discuss the transpromo marketing opportunity, discuss the importance of statement design and let you hear from a direct mail firm that is building transpromo into their business mix.

Webinar Archive

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Slides

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Audio

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If you have questions about this webinar, please contact Eric: eric@whattheythink.com

About Infoprint Solutions Company

InfoPrint Solutions Company, headquartered in Boulder, Colorado, brings to market the advantages IBM and Ricoh have in the development, manufacturing, marketing and building of strategic solutions for customers, creating a growth-oriented global enterprise that is strategically focused on the output market. The InfoPrint Solutions Company portfolio includes solutions for production printing for enterprises and commercial printers as well as solutions for office workgroup environments and industrial segments. The company offers customers the highest quality output solutions that optimize productivity by providing efficient workflow and, at the same time, delivering low cost of ownership and high return on investment. The heritage of InfoPrint Solutions Company includes the development of the IBM Advanced Function Presentation (AFP) Architecture – now an industry standard – and Intelligent Printer Data Stream (IPDS), which has since become the standard for mission critical business printing. The company also leads the industry in print management solutions with both InfoPrint Process Director and InfoPrint Manager. Please visit www.infoprint.com for more information.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.