FREE Webinar Archive
Why Digital? Why Now? with Barb Pellow
Live Event Held on April 16, 2008
Sponsored by Canon Canada
Over the past 15 years, print on demand has evolved from a new and developing technology into a business that generated more than $ 53 billion in 2007 in North America.. With double-digit growth continuing, the print on demand market is moving into the mainstream as a central part of print service providers' business plans. This webinar provides participants with a solid understanding of the concepts, trends, products, and services that drive the print on demand market by:
- Defining the market from quick-turnaround, short run, digital printing in production environments to targeted, custom, or fully-personalized messages delivered through cross-media programs
- Illustrating how print on demand product and service developments are changing the printing market
- Providing an expert view on market growth, trends, and future directions
Moderator: Barb Pellow
Webinar Archive
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Slides
Adobe Acrobat version of the slides (3.56 MB pdf)
Audio
Download webinar audio (6.92 MB MP3)
If you have questions about this webinar, please send an email to: help@whattheythink.com
About Canon Canada
Headquartered in Mississauga, Ontario, the company employs 1,400 people at its offices nation-wide, servicing the Canadian market from coast to coast. Innovation and cutting-edge technology have been essential ingredients in Canon's success. Canon's leadership in imaging, optical and document management technology and solutions is based in large part on the thousands of patents the company has secured throughout its history. For the 16th consecutive year, Canon Inc. is among the top three U.S. patent recipients.
The company's comprehensive product line includes networked multifunction devices; digital copiers (colour and black and white); printers, scanners, image filing systems and facsimile machines; calculators, digital camcorders, digital and analogue cameras and lenses; semiconductor, broadcast and other specialized industrial products.
Canon supports programs that help preserve and protect the environment. The company instituted the Clean Earth Campaign in 1990, which assists various environmental and recycling initiatives. The Campaign has also supported leading environmental organizations, such as World Wildlife Fund - Canada and the Canon Envirothon. For more information, visit www.canon.ca
About NAPL
A not-for-profit trade association serving companies in the $100 billion+ printing and graphic communications industry, NAPL offers a comprehensive slate of business-building solutions that provides company leaders with the strategies, insights, and guidance they can use to make informed business decisions, minimize risk, anticipate change, and profitably grow their business. For more information, visit www.NAPL.org
About WhatTheyThink.com
WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.
About Barbara Pellow
Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market - The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak's Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group's go-to-market organizational structure.
Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.
