FREE Webinar Archive
It's Good to Be Green, featuring Barb Pellow
Live Event Held on April 30, 2008
Sponsored by the HP Capture Business Success Program
The printing industry like many other industries is starting to pick up steam in going "Green". From recycling paper to using soy ink, smart printing companies are starting to realize the benefits of going "Green". We all have a responsibility to future generations to help insure that we are taking care of our planet so they have the same opportunities as we do. Printing as an industry is a heavy user of electricity and natural resources such as trees to make paper. There are ways that printing companies can participate in helping to reduce their impact on the environment. This session is designed to share with you strategies that your peers in the industry are leveraging to preserve the environment.
Moderator: Barb Pellow
Webinar Archive
The following archive materials are being made available. Feel free to download them for reference or to share with your colleagues!
Slides
Adobe Acrobat version of the slides (1.44 MB pdf)
Audio
Download webinar audio (7.39 MB MP3)
Questions and Answers
Q: Is there emphasis on the type of carbon: Example: Biobased content would be the percentage of organic carbon that is modern day in origin v. old like oil or petro based solvents.
Duffy: Carbon dioxide/greenhouse gases are produced from the burning of petroleum-, based products. Bio diesel, a fuel source made from recycled oils actually produces the same amount of CO2 gases as diesel fuel, 22.2#’s of CO2 per gallon. I’m not sure of the amount of CO2 per gallon produced from a resource such as corn. I do believe that the process of converting corn to fuel is energy intensive.
Kouwenhoven: Hemlock is in the process of developing a carbon reduction strategy, and part of that process is determining what emissions are counted as part of our overall footprint. Bio based content is often not counted as it is carbon that was recently captured from the atmosphere and being re-released at the time is it processed/burned. Generally, carbon footprint considers to what extent non-renewables are used as part of the business activities from all operations including transportation.
Kahanec: CO2 emissions.
Q: Sorry I came on late and might have missed this. How long did it take for you to offset the cost of becoming sustainable?
Duffy: Until recently, and this is still true for many parts of the U.S. today, most customers did not value the use of recycled materials in the paper they used. This is for many reasons: price, quality and how it performs on press. Remember, when people want print, their first question is price! Fortunately, large corporations and governments (city, state & fed) are pushing the sustainability window and are beginning to insist on recycled papers and green business practices from their print providers. Price is still very important. In short, it has taken quite a while, but it is more achievable today than at any other time.
Kouwenhoven: Becoming sustainable is an ongoing commitment, and what constitutes a "sustainable" company is still being defined. A truly sustainable company is one whose operations bear no negative impact on the life-supporting functions of the planet and on its inhabitants. There is likely no company that can call itself sustainable under that definition. As for costs, it is vital the economic viability is constantly considered with every decision, but many progressive steps can yield significant savings as a result of streamlined processes and waste reductions.
Q: Did Sandy Alexander purchase their own wind mills or purchase wind generated power from local utility?
Kahanec: Purchased from Community Energy.
Q: Who is the manufacturer of the new water filtration system?
Duffy: One of the companies that offer a great product for cleaning fountain solution is FloClear, LLC. www.floclear.com.
Kouwenhoven: TechnoTrans (supplier to Heidelberg equipment) http://www.globalprint.com/
Q: What is being done to reduce energy consumption?
Duffy: The answer to this question lies with each company. I would recommend that you request an energy audit from your local utility company. The answer is in all parts of your company: lighting (including exit signs); reducing air conditioning and heating; better insulation; more efficient equipment; on and on; turning lights, computers off when not in use; disconnecting charging devices when not being used, they still draw energy even when they are not being used.
Kouwenhoven: Changes to lighting (in Hemlock's case, we are part of our local PowerSmart program and have reduced overall power use by 10% with changes to our lighting), purchasing more energy efficient equipment throughout the operation.
Kahanec: All new purchases are analyzed for energy efficiency as part of our planning process. We upgraded pir lighting, bought new Regenerative Thermal Oxidizers; we use electric instead of propane power jacks,web-based/computer-controls on all compressors and HVACs, and hybrid messenger cars.
Q: Is gloss aqueous recyclable and does it emit any VOCs?
Kouwenhoven: Aqueous coating does not affect the recyclability of the paper being printed on. It does emit slight levels of VOC which should be confirmed on the MSDS sheet of the material being used.
Kahanec: No, it is totally recyclable.
Duffy: The AQ, matte and gloss used by Alonzo Printing has a negligible amount of VOC per pound or gallon, less than 4%.
Q: How many businesses participated in the survey mentioned at the beginning of the call? Was this US or worldwide? Thanks.
Pellow: .InfoTrends surveyed 785 U.S. and Canandian print service providers. 294 were in-plant printers and the balance were print for pay establishments.
Q: I recently received a RFP requiring that the bidder be both FSC and SFI certified. We are FSC Certified. Does SFI provide anything substantially different than FSC that would have make being certified by both organizations a differentiator?
Duffy: At a recent meeting, FSC reiterated that its certification process is handled by third party regulators. SFI performs its own certifications. I also believe that FSC’s certification process is much more detailed and exceeds the requirements of SFI. FSC is also a worldwide. I’m not sure, but I believe that SFI is mainly for US and Canadian forests.
Kouwenhoven: FSC certification is more rigid, and if you are FSC certified, you should have no problems becoming SFI certified. But these certifications need to be handled separately. From Hemlock's perspective, the FSC logo is much more widely recognized and accepted.
Kahanec: Paper availability is greater with SFI and since requirements are essentially the same, you might as well have both…customers are liable to request either.
Q: How do you compute how many trees are saved by using post consumer paper?
Duffy: Go to PaperCalculator.org.
Kouwenhoven: Visit:http://www.edf.org/papercalculator/
Kahanec: Calculator provided by paper mill.
Q: How did you calculate the environmental breakdown of savings for Coca-Cola?
Kahanec: Using the calculator provided by the paper mill as well as figures calculated by factoring specific machine energy use with savings derived from wind-power.
Q: I know you need to get approval from FSC to print their logo on each piece. Do you need to get approval from SFI on each piece? Also I was told that you cannot print the FSC and SFI logo on the same piece but I do see it done. Which is correct?
Duffy: Alonzo is not SFI certified and I do not know what their requirements for logo placement are.
Kouwenhoven: To my knowledge, you can print both logos. Hemlock is not SFI certified so we do not use the logo on our printed pieces.
Kahanec: Yes, approval is required for both; no, you cannot print the FSC and SFI logo on the same piece.
Q: An early slide stated that 17.2% of Print-for-pay organizations are certified. Are these audited certifications? What are the top three certifying organization with truly audited results?
Pellow: The results were feedback from a survey of 784 print service providers. It was their response to the question “What steps has your company taken to become ecologically friendly?”
Q: Can 100% PC stock be FSC certified?
Duffy: Alonzo uses Harbor 100, a 100% PC paper produced by Grays Harbor Paper, Hoquiam, Washington. It is also FSC certified.
Kouwenhoven: Yes. FSC applies the same chain of custody concept to the recycled paper stream to ensure that what a paper is described as Post-consumer recycled, there is an assurance that it is true.
Kahanec: Yes, there are some FSC stocks that are 100% PCW.
Q: Do all of you use recycled paper on DocuTech and other black and white toner devices particularly when the price has been "commoditized"?
Duffy: At Alonzo Printing we buy very little if any papers that are HP specific/treated. We use the same sheets on our HP5000 as on our new Man Roland 500. This allows us to produce proofs on the paper requested and move jobs to the HP5000 when it makes sense.
Kouwenhoven: We use 100% pcw recycled paper on our HP Indigo on a daily basis.
If you have questions about this webinar, please send an email to: help@whattheythink.com
About HP's Capture Business Success Program
Sponsored by the HP Capture Business Success Program - leading the industry with a suite of business development tools, training and communities that give customers the support they need to enter new markets, explore new opportunities and outpace competitors - profitably.
HP is developing exciting new creative and business opportunities for graphics professionals. There are HP imaging and printing solutions for virtually every segment, from commercial printers, graphic designers and advertising agencies to professional photographers and fine artists.
Employing HP professional color technologies -- and supported with strong strategic alliances and partnerships -- these solutions provide an unmatched color graphics experience, marked by stellar image quality, radical ease of use, and predictable, repeatable results.
Start exploring the world of possibilities with HP Graphic Arts.
About NAPL
A not-for-profit trade association serving companies in the $100 billion+ printing and graphic communications industry, NAPL offers a comprehensive slate of business-building solutions that provides company leaders with the strategies, insights, and guidance they can use to make informed business decisions, minimize risk, anticipate change, and profitably grow their business. For more information, visit www.NAPL.org
About WhatTheyThink.com
WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.
About Barbara Pellow
Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market - The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak's Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group's go-to-market organizational structure.
Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.
