WhatTheyThink.com Acquires Electronic Publishing, Electronic Publishing Subscribers Now Part of Expanding WhatTheyThink.com Community

- Electronic Publishing subscribers to receive free daily content, newsletters and access to WhatTheyThink.com’s Premium Content

- WhatTheyThink.com’s circulation expands to over 45,000 with acquisition of Electronic Publishing

Lexington, KY and Tulsa OK – February 19, 2007 – WhatTheyThink.com, the leading online publication serving the printing and publishing industry, today announced the acquisition of Electronic Publishing. The purchase expands WhatTheyThink.com’s subscriber base from 15,000 to over 45,000 subscribers. Terms of the purchase were not disclosed.

Electronic Publishing, a 30-year old publication owned by PennWell Corp, provides design, printing and publishing professionals with authoritative information on technology, products and trends. In 2006, PennWell eliminated the printed edition of Electronic Publishing to focus on the digital distribution of content via the website, webcasts, and email newsletters. Electronic Publishing is well known for reporting on and analyzing new directions in prepress and printing products and business technology.

WhatTheyThink.com will integrate Electronic Publishing’s assets immediately. “Over the past three decades Electronic Publishing has served its readers with cutting edge content and analysis,” said Randy Davidson, President of WhatTheyThink.com. “I am confident we will be able to build on this tradition and serve Electronic Publishing’s subscribers with timely news, commentary, research and much more.”

Keith Hevenor, who has served as Editor of Electronic Publishing for many years, will remain at PennWell as Editorial and Conference Director for CMM International, the leading event for professionals in the converting and package printing industries. “I have enjoyed serving as Editor of Electronic Publishing for the past eight years. WhatTheyThink.com is a great match for Electronic Publishing’s readers as they provide comprehensive coverage of the printing industry on a daily basis.”

Electronic Publishing was founded in 1977 by industry veteran Frank Romano. Romano is an important contributor to WhatTheyThink.com providing commentary and analysis in a weekly column entitled “Fridays with Frank”. Romano also hosts webinars for WhatTheyThink.com. “What began on my kitchen table as a publication to unite the worlds of typesetting and word processing and then evolved to encompass CTP and digital printing and everything else is now reborn in cyberspace. The fact that Electronic Publishing is still around after all these years is amazing. The fact that I am still around is more so.”

WhatTheyThink.com offers free content including daily news, reports, webinars and stock data. Electronic Publishing’s readers will receive WhatTheyThink.com’s free email newsletter and access to all free content.

Electronic Publishing’s readers also will receive free Premium Access accounts for 3 months. WhatTheyThink.com’s Premium Content includes special reports, exclusive interviews, expert commentary, research and analysis. Premium Content contributors include well-known industry experts - Frank Romano, Dr. Joe Webb, Andy Tribute, Cary Sherburne, Gail Nickel-Kailing, Jean-Marie Hershey, Heidi Tolliver-Nigro, Barbara Pellow, Patrick Henry, Philip Ruggles, David Dodd, Robert Fitzpatrick, Steve Aranoff, Noel Ward and more.

About PennWell Corp.

PennWell Corporation is a highly diversified media company providing authoritative print and online publications, conferences and exhibitions, research, databases, internet-based services, and other information products to strategic global markets, including electronics, semiconductor manufacturing, communications, lasers, optoelectronics, computer graphics, oil and gas, electric power, fire services, dental, and water and wastewater.

About WhatTheyThink.com

WhatTheyThink.com is the print and publishing industry's leading online community. The company offers the latest industry news about practitioners, vendors, technologies, and the graphic communications business. Additionally, WhatTheyThink.com provides a robust content syndication program serving related websites.

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