WhatTheyThink.com Expands Online Media Reach with the Acquisition of PrintPlanet.com Forums

Now more than 55,000 subscribers can choose from the printing and publishing industry’s largest selection of online media.

Lexington, KY, and Solana Beach, CA – February 26, 2007 - WhatTheyThink.com, the leading online media organization serving the printing and publishing industries, today announced the acquisition of the PrintPlanet.com hosted discussion forums and e-communities from Printable Technologies Inc. Terms of the agreement were not released.

“Without debate, PrintPlanet.com is the industry’s leading forum community and a natural fit for us. Forum members – located on every continent in the world – exchange between 1.5 and 2.5 million messages every month,” said Randy Davidson, CEO/President, WhatTheyThink.com. “Combining WhatTheyThink.com’s content and PrintPlanet.com’s discussion forums expands our content and media offerings for more than 55,000 industry members.”

Printable Technologies, Inc., a leading provider of workflow and VDP software solutions for the printing industry, acquired PrintPlanet.com in 2001. “PrintPlanet.com has become a virtual institution in the industry and we are proud to have played a role in the success of the forums,” said Coleman Kane, CEO/President, Printable Technologies. “For WhatTheyThink.com to take over PrintPlanet.com is a positive strategic move for Printable Technologies and allows us to focus more squarely on our workflow and software products. WhatTheyThink.com and PrintPlanet.com make a perfect match.”

David Mainwaring, who created the first forum for CTP users on PrintPlanet.com in 1996 and who has been instrumental in the development of the forums, will join WhatTheyThink.com as managing director of WTT PrintPlanet.com eCommunities. “WhatTheyThink.com has been a valuable partner with PrintPlanet.com over the years,” said Mainwaring. “Now, these two premier web communities will join to strengthen the industry’s most important online resource.”

WhatTheyThink.com Online Media Offerings

• WhatTheyThink.com – free content such as daily news, reports, and stock data, and Premium Access resources including special reports, executive interviews, expert commentary, research, and analysis. Go to www.whattheythink.com.
• OnDemand Journal.com – free daily news, articles, and special reports focused on digital printing and on-demand solutions. Go to www.ondemandjournal.com.
• PrintPlanet.com – eighteen discussion forums where professionals in the industry share technical and product information, tips and techniques, and discuss business practices, industry trends, and other related topics. PrintPlanet.com will remain a free service. Go to www.printplanet.com.
• PrintCEOblog.com – an informal platform for communication about current events, new products and applications, and industry leaders. Go to www.printceoblog.com.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports about emerging technology and critical events.

Serving a membership base of more than 55,000, WhatTheyThink.com also hosts webinars and live events as well as delivering content through a syndication program which delivers content directly to related websites and through RSS. For more information go to: www.whattheythink.com.

About Printable Technologies

Printable Technologies® is a leading provider of Software as a Service (SaaS) to corporate enterprises and the graphic arts and print industry; including Cross Media Variable Data Printing (VDP), One to One Marketing Campaigns, and Web to Print solutions.

The FusionProTM Suite of solutions -- a comprehensive suite of desktop, online, and server-based VDP applications -- enables corporate enterprises, commercial and digital print service providers, and ad agencies and direct marketing companies to manage dynamic cross-media campaigns consisting of variable text and images, perform high-speed data merge, and generate production-ready output data streams.

Solutions from Printable easily integrate with ERP solutions such as Ariba, SAP, and Oracle; content management solutions like Documentum; accounting and shop floor management applications such as Enterprise Print Management Solutions (EPMS), PACE2020, and Quantum; and digital production workflows from Hewlett-Packard, Canon, Xerox, NexPress, and more.

More than 1,700 corporate customers use solutions from Printable Technologies to serve over 400,000 end users. Many of the Fortune 500 companies offer desktop access to PrintableTechnologies products.

Improved marketing campaign management means users enjoy higher response rates, higher revenues, new business growth, and better customer retention. For more information go to www.printable.com or call 800.220.1727.

Media contact:

WhatTheyThink.com                                   
Randy Davidson                                           
President                                                       
Phone: 229-347-5425                                   
E-mail: randy@whattheythink.com              

Printable Technologies
Cindy Bashaw-Downing
Director of Marketing
Phone: 858-847-6617
E-mail: cbd@printable.com

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