Join Frank Romano for Free Webinar Sponsored by Kodak: Selling Digital Printing to the Manufacturing Industry

October 9, 2007.  Lexington, KY. WhatTheyThink.com, the leading news and analysis site for the printing and publishing industry, today announced that well-known industry expert Frank Romano will conduct a free educational webinar entitled Selling Digital Printing to the Manufacturing Industry. Scheduled for Wednesday, October 17, 2007, from 2:00 to 3:00 EDT (-4 GMT) and sponsored by Kodak, this session will provide important guidelines that will help print service providers with digital color printing capability to target companies in the manufacturing industry for business growth.

Registration for this no-charge webinar is available at this special web page:

http://members.whattheythink.com/home/webinarregistrationform2.cfm

“Manufacturing is a huge industry in scope and size, with about 350,800 establishments that employ 14,699,536 people “ says Romano.  “The industry invests $125 million annually in capital expenditures. It includes companies that manufacture and/or distribute goods for industrial use. The industry purchases $17.8 billion in print annually, much of it advertising/promotional and packaging/labels.”

The manufacturing industry is extremely diverse, according to Romano, making it difficult to cover every segment within the context of a web seminar.  “But we will provide enough information to help printers reach this large and diverse market,” he adds.  Segments include:

• Aerospace product and parts manufacturing
• Chemical manufacturing, except pharmaceutical and medicine manufacturing
• Food manufacturing
• Machinery manufacturing
• Motor vehicle and parts manufacturing
• Pharmaceutical and medicine manufacturing
• Steel manufacturing

Learn more about the opportunity for both digital and conventional print in the manufacturing industry as Frank Romano and industry guests review the market, the print buying habits of the manufacturing industry.

“Manufacturing companies comprise a substantial portion of our economy, and represent a significant percentage of overall print shipments in the U.S.,” said Randy Davidson, President, WhatTheyThink. “During this session, attendees will learn how these companies purchase print, what trends are affect them in terms of the volume of overall print spend, and how best to approach these companies as document production dynamics change. We are pleased that Kodak is sponsoring this event, enabling us to bring this ‘how-to’ session to industry executives at no charge.”

WhatTheyThink conducts frequent webinars on important industry topics that are regularly attended by hundreds of printing industry executives from around the world. This is the fifth in a series of vertically-focused webinars Romano is conducting. “We have been extremely pleased with the high level of attendance Frank’s popular webinar series is drawing,” added Davidson, “as well as the positive feedback we have received from those attendees.”  The final session in the 2007 series will cover the higher education market and will be conducted on November 13th at 2:00 PM Eastern (-5 GMT).

Don’t miss this unique industry event.  Register today.

http://members.whattheythink.com/home/webinarregistrationform2.cfm

About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator.  With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com

For more information about Kodak’s Graphic Communications Group, visit www.graphics.kodak.com.  For downloading photos from Kodak’s image library, visit: www.kodak.com/go/gcg_images. 

About WhatTheyThink

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Frank Romano

Frank Romano is Professor Emeritus, School of Print Media, Rochester Institute of Technology. He continues to teach courses at RIT and other universities and works with students on unique research projects.

Romano’s career has spanned 44 years in the printing and publishing industries. Many know him best as the editor of the International Paper Pocket Pal, or have read one of the hundreds of articles he has written for publications from North America to Europe to the Middle East, Asia and Australia. He has also consulted for major corporations, publishers, governments and other users of digital printing and publishing technology.

The author of the majority of the books that have been written on digital printing, Romano is the author of 44 books, including the 10,000-term Encyclopedia of Graphic Communications (with Richard Romano), the standard reference in the field. His books on QuarkXPress, InDesign and PDF workflow were among the first on those topics.

Romano has founded eight publications, serving as publisher or editor, including TypeWorld, then Electronic Publishing, Computer Artist, Color Publishing, The Typographer, EP&P, and both the NCPA and PrintRIT Journals. His columns appeared monthly in the Digital Printing Report since 1993.

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