Web-to-Print Educational Program to be Presented by WhatTheyThink and NAPL, Sponsored by Press-sense

Learn about innovative uses of Web-to-Print technology in commercial and in-plant environments

October 15, 2007 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar conducted in partnership with NAPL.  Web to Print: More than a Storefront, led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends.  Sponsored by Press-sense, the program will be held Wednesday, October 24th, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available at this special Internet page:

http://members.whattheythink.com/home/webinarregistrationform.cfm

“At Graph Expo 2007, it was clear that web-to-print is an application whose time has come,” said Randy Davidson, President, WhatTheyThink.  “The number of solutions available, their maturity and the breadth of business issues they address provides graphic communications services providers with many options for implementing this important function. This session will provide attendees with solid advice from experienced web-to-print users.”

Pellow has proven to be one of WhatTheyThink’s most popular webinar hosts, with hundreds of printing executives regularly attending her WhatTheyThink webinars and accessing the archived material for later review. She will be joined by experienced graphic communications services providers who will share their opinions and expertise, including:

• Andrew Swankie, Pre-Media Manager for R&R Images, Scottsdale, Arizona, a B2B provider of personalized end-to-end marketing services
• Cathy Skoglund, Manager of Operations and Business Development, Arizona State University Department of Printing Services
• Martin Richard, President, ExUnivers, Sherbrooke, Quebec, Canada. ExUnivers is a B2C site producing customized sports cards.

“A customer-facing web interface has become a requirement for doing business in the world of printing today,” said Pellow.  “Yet many graphic communications service providers have not made the move, and others are using solutions with limited capabilities that may not fully meet customer requirements.  In this session, we will be discussing how leading service providers are leveraging the web to differentiate themselves, broadening the array of services they can offer to customers and creating an environment of increased customer loyalty and profitability.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About Press-sense

Founded in 2001, Press-sense has rapidly evolved into one of the world’s leading developers of automated Business Flow solutions for the printing industry.

With an installed base of successful customers throughout North America, Europe and Asia Pacific, and a dynamic team that continuously maintains a clear understanding of the printing industry’s ever expanding and evolving needs, the company’s flagship Press-sense iWay™ family of products is recognized today as the market leader for integrated Web-to-Print and business management solutions.

The company’s integrated tools provide commercial printing and digital service providers with an elegant, yet comprehensive approach to creating internet-based revenue streams, automated production workflows, and business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios.

For more information, visit www.Press-sense.com or call 1-866-257-9792.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About NAPL

A not-for-profit trade association serving companies in the $100 billion+ printing and graphic communications industry, NAPL offers a comprehensive slate of business-building solutions that provides company leaders with the strategies, insights, and guidance they can use to make informed business decisions, minimize risk, anticipate change, and profitably grow their business.

For more information, visit www. NAPL.org.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

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