Frank Romano Webinar, Sponsored by Kodak, Continues WhatTheyThink Vertical Market Series

Buyers From Manufacturing Organizations Share Sage Advice About Marketing Printing to Their Organizations

October 22, 2007 -- Lexington, KY -- WhatTheyThink.com, the leading news and analysis site for the printing and publishing industry, today reported that well-known industry expert Frank Romano conducted a free educational webinar entitled Marketing Digital Printing to the Manufacturing on Wednesday, October 17th, 2007. This session provided important insight into changes that are occurring relative to print buying by manufacturing companies. By listening to the panel of print buyers, print service providers with digital color printing capability can better target manufacturing organizations for business growth.

The archive of this session can be located at this special web page:

http://members.whattheythink.com/home/webinars/webinar071017.cfm

“The way the manufacturing industry uses print is changing, according to our panelists,” said Romano. “Yet there is still significant opportunity for printers who wish to serve this industry with innovative, comprehensive services that specifically address the industry’s changing needs.”

Romano points out that the manufacturing industry in the U.S. purchases $17.8 billion in print annually. He adds, “Manufacturing covers a lot of ground, ranging from food, beverage and tobacco manufacturing to textile, metal, leather and apparel.  They can be business-to-business, business-to-consumer or a blend of both. They are primarily producing technical documentation, direct mail, ad collateral and packaging. The fact that print buying in the manufacturing industry is still 87% offset opens up a significant amount of opportunity to convert offset applications to digital production.”

“This was one of the best sessions we have held in our vertical marketing series,” said Randy Davidson, President, WhatTheyThink. “There was a high volume of very provocative questions from the audience, always a good sign of an engaged audience.  We thank Kodak for its generosity in sponsoring this event, which allows us to bring the session to our readers at no charge.”

WhatTheyThink conducts frequent webinars on important industry topics that are regularly attended by hundreds of printing industry executives from around the world.

The archive for this session can be accessed at this special link.

http://members.whattheythink.com/home/webinars/webinar071017.cfm

About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications, and healthcare markets.  The company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work.  Consumers use Kodak’s system of digital and traditional image capture products and services to take, print, and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak’s solutions for prepress, conventional, and digital printing and document imaging; Creative professionals rely on Kodak’s technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak’s innovative products, services, and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprises.

More information about Kodak (NYSE: EK) is available at www.kodak.com.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Frank Romano

Frank Romano is Professor Emeritus, School of Print Media, Rochester Institute of Technology. He continues to teach courses at RIT and other universities and works with students on unique research projects.

Romano’s career has spanned 44 years in the printing and publishing industries. Many know him best as the editor of the International Paper Pocket Pal, or have read one of the hundreds of articles he has written for publications from North America to Europe to the Middle East, Asia and Australia. He has also consulted for major corporations, publishers, governments and other users of digital printing and publishing technology.

The author of the majority of the books that have been written on digital printing, Romano is the author of 44 books, including the 10,000-term Encyclopedia of Graphic Communications (with Richard Romano), the standard reference in the field. His books on QuarkXPress, InDesign and PDF workflow were among the first on those topics.

Romano has founded eight publications, serving as publisher or editor, including TypeWorld, then Electronic Publishing, Computer Artist, Color Publishing, The Typographer, EP&P, and both the NCPA and PrintRIT Journals. His columns appeared monthly in the Digital Printing Report since 1993.

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