Join Frank Romano for a Free Webinar Sponsored by Ricoh
Selling Digital Printing to Higher Education
November 7, 2007. Lexington, KY. WhatTheyThink.com, the leading news and analysis site for the printing and publishing industry, today announced that well-known industry expert Frank Romano will conduct a free educational webinar entitled Selling Digital Printing to Higher Education. Scheduled for Wednesday, November 13, 2007, from 2:00 to 3:00 EST (-5 GMT) and sponsored by the Ricoh Production Printing Business Group, this session will provide important guidelines that will help print service providers with digital color printing capability to target companies in higher education to spur business growth.
Registration for this no-charge webinar is available at this special Web page:
http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=70
“America’s 4,140 colleges and universities purchase $6.2 billion worth of printing annually, said Romano. “This is in addition to the work produced through their in-plant printing operations. Higher education is one of the major users of digital printing, which they apply for event promotion, alumni relations, fundraising/development, and recruitment. It is a good market opportunity for print service providers.”
Most of the major colleges and universities have in-plant printing operations, adds Romano, yet, they are major purchasers of print from commercial printing services as well. He points out that there are 2,474 public and private 4-year institutions with almost 11 million students along with 1,666 2-year institutions that serve almost 7 million students.
Learn more about the opportunity for both digital and conventional print in higher education as Frank Romano and industry guests with print buying responsibilities review the market and the print buying habits of colleges and universities.
“We think the amount of purchased print will increase as higher educational institutions compete for students,” says Randy Davidson. “For short runs of promotional and variable data printing, an in-house operation works, but as those runs increase, they will flow to the commercial sector.”
During this session, attendees will learn how colleges and universities purchase print, what trends are affecting them in terms of the volume of overall print spend, and how best to approach these organizations as document production dynamics change. “We are pleased that Ricoh is sponsoring this event, enabling us to bring this ‘how-to’ session to industry executives at no charge,” says Davidson.
WhatTheyThink conducts frequent webinars on important industry topics that are regularly attended by hundreds of printing industry executives from around the world. This is the sixth and final session in the 2007 series of vertically-focused webinars Romano is conducting. “We have been extremely pleased with the high level of attendance Frank’s popular webinar series is drawing,” added Davidson, “as well as the positive feedback we have received from those attendees.”
Don’t miss this unique industry event. Register today.
http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=70
About Ricoh’s Production Printing Business Group
The Production Printing Business Group (PPBG) of Ricoh Americas Corporation is dedicated to delivering state-of-the-art, high-speed production systems that provide efficient document workflows with high-volume production printing and finishing. Incorporating superior engineering, service, reliable technology, and extensive software and finishing options, PPBG helps production centers cost-effectively modernize and streamline their operations to meet today’s rapid turnaround and high-quality demands.
Ricoh Americas Corporation, founded in 1962, is headquartered in West Caldwell, NJ and is a subsidiary of Ricoh Company Ltd., the 71-year-old leading supplier of office automation equipment.
Information about Ricoh’s Production Printing Business Group can be accessed on the World Wide Web at www.ricoh-usa.com.
About WhatTheyThink
WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.
About Frank Romano
Frank Romano is Professor Emeritus, School of Print Media, Rochester Institute of Technology. He continues to teach courses at RIT and other universities and works with students on unique research projects.
Romano’s career has spanned 44 years in the printing and publishing industries. Many know him best as the editor of the International Paper Pocket Pal, or have read one of the hundreds of articles he has written for publications from North America to Europe to the Middle East, Asia and Australia. He has also consulted for major corporations, publishers, governments and other users of digital printing and publishing technology.
The author of the majority of the books that have been written on digital printing, Romano is the author of 44 books, including the 10,000-term Encyclopedia of Graphic Communications (with Richard Romano), the standard reference in the field. His books on QuarkXPress, InDesign and PDF workflow were among the first on those topics.
Romano has founded eight publications, serving as publisher or editor, including TypeWorld, then Electronic Publishing, Computer Artist, Color Publishing, The Typographer, EP&P, and both the NCPA and PrintRIT Journals. His columns appeared monthly in the Digital Printing Report since 1993.
