Making the Transition from Print Service Provider to Marketing Service Provider
Educational Program Presented by WhatTheyThink and NAPL, Sponsored by interlinkONE, Draws Large Audience
November 13, 2007 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced that the second in the series of printing industry educational webinars on the topic of advanced services, conducted in partnership with NAPL, drew more than 550 registrants. From Print Service Provider to Marketing Service Provider: Making the Transition, was led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends and sponsored by interlinkONE.
The event archive is available at not charge at this special Internet page:
http://members.whattheythink.com/home/webinars/webinar071106.cfm
"The large audience for this event reflects a high level of interest on the part of print service providers in ensuring the future sustainability of their businesses," said Randy Davidson, President, WhatTheyThink. "The expert panelists represent print service providers that have redefined themselves as marketing service providers and are reaping the revenue and profitability rewards. WhatTheyThink is especially pleased that interlinkONE has chosen to sponsor this important educational event, which allowed us to bring the session to printing and publishing executives at no charge."
Pellow has proven to be one of WhatTheyThink’s most popular webinar hosts, with hundreds of printing executives regularly attending her WhatTheyThink webinars and accessing the archived material for later review. She was joined by experienced marketing service providers who shared their opinions and expertise, including:
- Mark McIntosh of Cedar Graphics in Hiawatha, Iowa, a printing, fulfillment and mailing firm
- Phillip Crum from Sir Speedy Printing in Addison, Texas, a quick printer and mailing firm
- Chris Ballard from Itron, located in Libery Lake, Washington, an in-plant operation that offers printing, mailing and fulfillment services.
"The combination of affordable color and multi-channel campaign marketing solutions with integrated marketing dashboards is helping the savvy print service provider transform into a more profitable marketing services provider, or MSP," said Pellow. "MSPs participate in a more lucrative marketing value chain by providing an array of services related to the marketing process, from campaign inception to program execution, and they are implementing the infrastructure (technical, sales, and consultative skills) to develop solutions for efficient communications. Our panelists provided terrific insight into how this migration can be successful executed."
About interlinkONE
interlinkONE provides software that delivers end-to-end personalized marketing, fulfillment and variable print solutions. Companies in the print and mail industry use interlinkONE to better manage, execute and measure their customers’ marketing initiatives and boost revenue. Solutions include Software as a Service (SAAS) or ASP web hosted marketing tools that make it possible to create highly targeted one-to-one mailers, web-to-print solutions, personalized URL campaigns and e-mail marketing in addition to fully integrated campaign management, lead acquisition programs, collateral fulfillment, order, inventory, fulfillment, and warehouse management. With interlinkONE’s suite of solutions print and mail service providers can improve marketing results and increase revenue opportunities while reducing costs. Visit www.interlink1.com.
About WhatTheyThink.com
WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.
About NAPL
A not-for-profit trade association serving companies in the $100 billion+ printing and graphic communications industry, NAPL offers a comprehensive slate of business-building solutions that provides company leaders with the strategies, insights, and guidance they can use to make informed business decisions, minimize risk, anticipate change, and profitably grow their business.
For more information, visit www.NAPL.org
About Barbara Pellow
Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.
Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.
Pellow can be reached at barb_pellow@infotrends.com.
