WTT NEWS

Experts Offer Advice on Selling to Marketing Professionals

Important How-To Guide for Print Service Providers to be Presented by WhatTheyThink and NAPL, Sponsored by MindfireInc.

November 28, 2007 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar conducted in partnership with NAPL. Talking to the Marketing Professional: A How-To Guide, will be led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends. Sponsored by MindfireInc, the program will be held Wednesday, December 5th, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available at this special Internet page:

http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=71

“Increasingly, print service providers must develop productive relationships with marketing professionals in order to be successful,” said Randy Davidson, President, WhatTheyThink. “But this requires a different approach than many print sales people have historically employed as they target print procurement professionals in their sales activities. During this session, attendees will hear from companies who have successfully cracked the code in delivering marketing solutions as opposed to simply selling print. WhatTheyThink is especially pleased that MindfireInc has chosen to sponsor this important educational event, which allows us to bring the session to printing and publishing executives at no charge.”

Pellow has proven to be one of WhatTheyThink’s most popular webinar hosts, with hundreds of printing executives regularly attending her WhatTheyThink webinars and accessing the archived material for later review. She will be joined by a panel of experts, including:

Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, who will provide a “big picture” view of the needs of marketing executives

Nancy Master, former Sr. Marketing Manager for Sage Software, where she implemented innovative direct marketing campaigns incorporate variable 1:1 and personalized URL technologies

Rod Key, President, R and R Images, a company that has leveraged its one-to-one communications efforts into successful integrated marketing campaigns with such companies as Taser, Inc.

“Marketing executives make decisions daily on media selection and targeted campaigns,” said Pellow. “Print or marketing services providers must be prepared to have the right dialog with these marketing professionals, and to help them understand how to most effectively deploy the various media types available to them, including print.  In this webinar, you will hear from the leading global organization serving marketing professionals, an innovative marketing executive, and a leading service provider whose success clearly demonstrates that he has learned how to effectively speak to the marketing executive and build those long-term relationships.”  

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.