One Vote - One Mailbox: Leveraging Election Print Opportunities

Mailing Expert Mary Ann Bennett Discusses Role of Direct Mail in the 2008 Presidential Election in Webinar hosted by WhatTheyThink, Sponsored by BCC Software and MCS Incorporated.

December 14, 2007 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar, "One Vote - One Mailbox: Leveraging Election Print Opportunities", led by mailing expert Mary Ann Bennett, President and CEO of The Bennett Group. The program, sponsored by BCC Software and MCS Incorporated, will be held Wednesday, February 6, from 2:00 to 3:00 pm EST (-5 GMT).

To register at no cost, visit

http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=74

SAVE THE DATE NOW! You will not want to miss this exciting event as this special webinar will not be available in the WTT archive following the session.

“Although it seems that 2008 campaigning started early,” said Randy Davidson, President, WhatTheyThink, “as primaries move into full swing, the volume will only ratchet up as we approach the November election. Direct mail has risen to the top of the media list for many campaign managers, and Mary Ann Bennett is uniquely positioned to help printers understand how to capitalize on this trend. WhatTheyThink is especially pleased that BCC Software and MCS Incorporated have chosen to sponsor this important educational event, which allows us to bring the session to printing and publishing executives at no charge.”

Bennett, also the founder of the Mailing Training Institute located in Rochester, NY, is a nationally recognized expert on USPS postal automation, a frequent speaker at direct marketing conventions and communication forums and a sought-after contributor to national publications whose reader base includes the mailing and print industries. 

“Direct mail has been pushed to the front of the class and become the medium of choice for the most savvy of candidates,” said Bennett. “A direct mail piece in our mailbox gives us the choice to be informed. One vote, one mailbox—what role will you and your organization play in the 2008 elections?”  

Attendees will learn:

• The factors to be considered when selecting a class of mail (Standard rate or First Class) for a "personalized" mailpiece
• Steps that printers/mailers should take to speed entry into the mailstream and avoid USPS acceptance problems
• How to use mailing software to generate new revenue streams and reduce internal production costs
• Guidelines for selecting fields from address data records that should and/or must be selected for printing on the mailpiece/document in order to claim the largest postage discounts
• How to clearly identify mail related services that can be provided to customers and their associated costs
• How to maximize mailpiece design to experience the lowest postage costs and the fastest mail delivery
• Suggested policies, procedures and illustrations that can be immediately utilized to successfully get mailpieces not just into the mailstream…but delivered into the mailbox!

Attendees will be able to participate in a live question and answer session to get the most from the experience, and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register

The Bennett Group, Inc. is a mailing training and consulting firm and has the single focus of the development and delivery of educational products, services and training for the mailing industry. Located in Rochester, NY, the Mailing Training Institute is an 8,000 square-foot facility featuring state-of-the-art classrooms, labs, conference rooms and offices designed and equipped for employees and vendors to innovatively and aggressively develop products and services that encompass all aspects of the business of mail. Products developed at the facility include text books, publications, kits & templates, on-line forums and web-based seminars.

For more information, visit www.The-Bennett-Group.com.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

For more information, visit www.WhatTheyThink.com.

About BCC Software

For more than 25 years BCC Software Inc has offered high-performance software and solutions for professional mailers. The company is committed to providing clients with the highest level of customer service and technology training. Current BCC clients include such well known names as Harvard University, The Miami Herald, Anheuser-Busch Company, Inc., Wal-Mart, Papa John’s, American Civil Liberties Union, R.R. Donnelley, K/P Corporation and the U.S. House of Representatives. In 2005, BCC became a BÖWE BELL + HOWELL company.

For more information, visit www.bccsoftware.com.

About MCS Incorporated

MCS, Inc., designs, manufactures, sells and supports the most successful inkjet imaging systems and inserter matching systems for the mailing industry.  The company offers stand-alone inkjet systems, in-line inkjet systems for inserters and tip-on machines, web based inkjets and matching systems using HP Technology, and has been in business since 1989.

For more information, visit www.mcspro.com.

See more WhatTheyThink.com Press Releases.