Free Webinar:  Finding a Path to Profitability

Important How-To Guide for Print Service Providers to be Presented by WhatTheyThink, Sponsored by Avanti.

January 21, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar.  A Printer’s Path to Profitability: How the Leaders Do It, will be led by WhatTheyThink Senior Editor Cary Sherburne.  Sponsored by Avanti Systems, the program will be held Wednesday, January 30th, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available here:

http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=76

“For the past two years, the Must See 'ems panel at Graph Expo has identified MIS as THE most important technology for the future success of print service providers,” said Sherburne.  “Many successful service providers have leveraged MIS to build a path to profitability, and in this session, you will hear from three of them. Don’t miss this opportunity to learn from experts and ask your questions in our new interactive webinar format.”

“WhatTheyThink is pleased that Avanti Systems has chosen to sponsor this important session,” said Randy Davidson, President, WhatTheyThink. “Profitability is a critical concern in the rapidly changing and highly competitive world of print, especially in times of economic uncertainty.  The speakers in this session will share insight into how MIS has enabled them to achieve their profitability goals.”

Sherburne will be joined by a panel of experts, including:

• Jay Mandarino, President, CJ Graphics, Toronto,
• Mike Rogers, President, Spectrum Printing, Orlando, FL
• Mike Thompson, VP of Technology, Capital City Press, Seattle, WA

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About Avanti

Avanti provides Business Management Software that runs commercial and in-plant print facilities. In business for over 22 years, Avanti's sole focus is on providing fully integrated software tailored to the unique way each printer does business.

With over 350 installations, Avanti specializes in solutions for Sheetfed, Web, Digital, Large Format, and Binderies with integrated modules extending from the Internet through to the shop floor and Invoicing.

For more information, visit www.avantisystems.com.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Cary Sherburne

Cary Sherburne is Senior Editor at WhatTheyThink.com, contributing many articles and special reports on topics critical to the printing and publishing industries.  In addition, she operates a consulting business focused on delivering excellence in marketing communications for the printing and publishing industries.

Prior to launching her consulting practice, Ms. Cary Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. In that capacity, she developed and implemented a branding campaign to build brand awareness for IKON in the marketplace as well as enhance employee pride in the organization, and was responsible for all internal and external communications, including trade shows and events, corporate newsletters, and industry and press relations.

Sherburne was a Director at InfoTrends, an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, before joining IKON, where she launched and managed the company’s Document Outsourcing Consulting Service. Her tenure in the printing and publishing industry has also included sales and marketing positions at Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events and a recognized author.

Sherburne can be reached at cary@whattheythink.com. 

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