WhatTheyThink Presents Educational Session on Innovative Ways to Serve Marketing Collateral Needs

HP-sponsored Webinar Details How Digital Production and Workflows Offer Key Business Differentiation and New Customer Value

February 4, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar.  Magical Marketing Collateral: How Digital Has Changed Everything, will be led by WhatTheyThink Senior Editor Cary Sherburne.  Sponsored by HP, the program will be held Wednesday, February 13, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available here:

http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=75

“Digital color printing has come of age, and has almost completely eliminated the need to produce long print runs of anything, especially marketing collateral,” said Sherburne.  “But the value digital brings to the production of marketing collateral goes way beyond simply producing it on demand. Our expert panelists will share how they have blended digital production with web-to-print services to both acquire new customers and add more value to the services they are delivering to existing customers.  Print service providers who are not yet offering these services risk losing customers to those who are. This session will provide important insight into the shape and form of the marketing collateral of the future.”

“WhatTheyThink is pleased that HP has chosen to sponsor this important session,” said Randy Davidson, President, WhatTheyThink. “Marketing collateral is arguably the leading application produced by print service providers today, and the one that is changing the most rapidly.  WhatTheyThink continues to bring the views of thought leaders to industry executives through our popular webinar program, and this session will be no exception.”

Sherburne will be joined by a panel of experts, including:

• Bob Radzis, President, RT Associates, Chicago IL
• Sue Fee, Marketing Services Director, Today’s Graphics, Inc., Philadelphia PA
• Betsy Noble, VP of Sales, AdColor, Winston-Salem, NC

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Cary Sherburne

Cary Sherburne is Senior Editor at WhatTheyThink.com, contributing many articles and special reports on topics critical to the printing and publishing industries.  In addition, she operates a consulting business focused on delivering excellence in marketing communications for the printing and publishing industries.

Prior to launching her consulting practice, Ms. Cary Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. In that capacity, she developed and implemented a branding campaign to build brand awareness for IKON in the marketplace as well as enhance employee pride in the organization, and was responsible for all internal and external communications, including trade shows and events, corporate newsletters, and industry and press relations.

Sherburne was a Director at InfoTrends, an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, before joining IKON, where she launched and managed the company’s Document Outsourcing Consulting Service. Her tenure in the printing and publishing industry has also included sales and marketing positions at Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events and a recognized author.

Sherburne can be reached at cary@whattheythink.com. 

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