"e" Enabling Business Means "e"verything - Exciting Web Session to be Presented by WhatTheyThink, Sponsored by Press-sense

Brand-New InfoTrends Research Findings and Advice From the Experts Will be Highlights of This Free Event

February 14, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar.  “e” Enabling Business Means “e”verything, led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends, is sponsored by Press-sense. The program will be held Wednesday, February 27th, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available here:

http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=77

“There is no question that an Internet component is a key element of business success in today’s world of print,” said Randy Davidson, President, WhatTheyThink.  “The stakes keep getting higher, and those who delay implementing Web-based customer interfaces will continue to fall behind.  This session will help frame a go-forward strategy for those who have not yet implemented, and will shed additional insight into expansion opportunities for those who have.”

Pellow has proven to be one of WhatTheyThink’s most popular webinar hosts, with hundreds of printing executives regularly attending her WhatTheyThink webinars and accessing the archived material for later review. She will be joined by experienced graphic communications services providers who will share their opinions and expertise, including:

• Chris Brunner, Vice President and Partner at Quality Images, Jacksonville, FL.  Quality Image is a 15-year-old digital printing and digital solutions service provider serving a burgeoning client base that ranges from local ad agencies and corporate marketing departments to international conglomerates.
• Dave Huewe, General Manager of Spokane-based Advantage Printing in Washington State. Founded 15 years ago, this innovative printer initially specialized in laminated business cards and now offers laminated photo business cards, UV-coated business cards delivered the next business day, postcards, stationery, envelopes and even custom playing cards.
• Gary Preuss, President, PressGo, Inc., of Santa Ana, California. PressGo Inc. is a graphic consulting service that provides innovative technology to reduce cost, increase sales, market share and productivity while reducing waste.

“The electronic (‘e’) enablement of business processes related to marketing, selling, buying, and producing print products has already changed the normal order of the graphic communications value chain,” said Pellow.  “Our latest research clearly reflects that Web-to-print services are expected to become commonplace in the very near future, and print service providers need to adapt their business models to keep up with this trend. They need to focus on storefront and user catalog marketing potential as well as to automate backend automation to streamline workflow and eliminate production bottlenecks.  Don’t just take our word for it.  Listen to our panel of experts who have revolutionized their businesses by e-enabling them.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About Press-sense

Founded in 2001, Press-sense has rapidly evolved into one of the world’s leading developers of automated Business Flow solutions for the printing industry.

With an installed base of successful customers throughout North America, Europe and Asia Pacific, and a dynamic team that continuously maintains a clear understanding of the printing industry’s ever expanding and evolving needs, the company’s flagship Press-sense iWay™ family of products is recognized today as the market leader for integrated Web-to-Print and business management solutions.

The company’s integrated tools provide commercial printing and digital service providers with an elegant, yet comprehensive approach to creating internet-based revenue streams, automated production workflows, and business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios.

For more information, visit www.Press-sense.com or call 1-866-257-9792.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

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