Hot Topics: From Trans to TransPromo, WhatTheyThink and NAPL Webinar Sponsored by Infoprint Solutions Company

WhatTheyThink Web Session Features Industry Expert and Thought Leader, Barb Pellow

March 3, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar, which will detail practical advice on implementing TransPromo communications as well as provide insight into leading-edge market research and business opportunities. From Trans to TransPromo, led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends, is sponsored by the Infoprint Solutions Company and presented in conjunction with NAPL. The program will be held Wednesday, March 12th, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available at this special Internet page:

http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=78

“InfoTrends and Pellow have developed the body of industry research on the topic of TransPromo, or the blending of promotional messaging into transactional documents,” said Randy Davidson, President, WhatTheyThink. “This session promises to be extremely informative, with a combination of companies who have successfully implemented TransPromo communications and insight into InfoTrends’ research on the subject. We are pleased that Infoprint Solutions Company has chosen to sponsor this important session, allowing us to bring it to our audience free of charge.”

Pellow has proven to be one of WhatTheyThink’s most popular webinar hosts, with hundreds of printing executives regularly attending her webinars and accessing the archived material for later review. She will be joined by experienced graphic communications services providers who will share their opinions and expertise, including:

• Elizabeth Gooding, Founder and President of Elizabeth Gooding, Founder and President of Art Plus Technology (www.ArtPlusTechnology.com), a wholly-owned subsidiary of NEPS LLC, and a provider of communications management services to the financial, insurance and healthcare industries. Gooding has deep knowledge of the design, strategy and technology requirements for successful TransPromo implementation.
• Don Mathis, Corporate Composition Group Director at Personix of Houston, Texas, one of North America’s larger producers of transactional print. Personix has recently added full-color production inkjet printers to its production portfolio for the explicit purpose of serving customer demand for TransPromo printing.

“TransPromo is a technology whose time has come. As marketers strive to break through the clutter of marketing messages, they are increasingly leveraging statements and other transactional documents as a marketing platform and an integral part of the overall customer experience.,” said Pellow.  “InfoTrends projects a 91% growth rate for full-color TransPromo Printing to 21.72 billion images by 2010. Our expert panelists will provide clear insight into why these projected growth rates are realistic.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About Infoprint Solutions Company

InfoPrint Solutions Company, headquartered in Boulder, Colorado, brings to market the advantages IBM and Ricoh have in the development, manufacturing, marketing and building of strategic solutions for customers, creating a growth-oriented global enterprise that is strategically focused on the output market. The InfoPrint Solutions Company portfolio includes solutions for production printing for enterprises and commercial printers as well as solutions for office workgroup environments and industrial segments. The company offers customers the highest quality output solutions that optimize productivity by providing efficient workflow and, at the same time, delivering low cost of ownership and high return on investment. The heritage of InfoPrint Solutions Company includes the development of the IBM Advanced Function Presentation (AFP) Architecture – now an industry standard – and Intelligent Printer Data Stream (IPDS), which has since become the standard for mission critical business printing. The company also leads the industry in print management solutions with both InfoPrint Process Director and InfoPrint Manager. Please visit www.infoprint.com for more information.

About NAPL

A not-for-profit trade association serving companies in the $100 billion+ printing and graphic communications industry, NAPL offers a comprehensive slate of business-building solutions that provides company leaders with the strategies, insights, and guidance they can use to make informed business decisions, minimize risk, anticipate change, and profitably grow their business.

For more information, visit www. NAPL.org.

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

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