New InfoTrends Research on Web-to-Print Presented in WhatTheyThink Webinar, Sponsored by Press-sense

Session Highlights How Buyers and Sellers of Print Can Be More Efficient, Innovative

March 3, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com presented a free printing industry educational webinar.  “e” Enabling Business Means “e”verything, led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends. The session was sponsored by Press-sense.

The session archive can be located at this special web page:

http://members.whattheythink.com/home/webinars/webinar080227.cfm

“Pellow and her panel of experts presented a clear argument about the advantages of e-enabling the print buying process,” said Randy Davidson, President, WhatTheyThink.  “Both printers and buyers of print can benefit from reviewing the session archive, especially if they are looking for a new web-based solution or planning to update an older one.”

Pellow has proven to be one of WhatTheyThink’s most popular webinar hosts, with hundreds of printing executives regularly attending her WhatTheyThink webinars and accessing the archived material for later review. She was joined by experienced graphic communications services providers who shared their opinions and expertise, including:

• Dave Huewe, from Spokane-based Advantage Printing in Washington State. Founded 15 years ago, this innovative printer initially specialized in laminated business cards and now offers laminated photo business cards, UV-coated business cards delivered the next business day, postcards, stationery, envelopes and even custom playing cards.
• Gary Preuss, President, PressGo, Inc., of Santa Ana, California. PressGo Inc. is a graphic consulting service that provides innovative technology to reduce cost, increase sales, market share and productivity while reducing waste.

“Our research reflects that less than 5% of print service providers were Internet-enabled in 2000.  Today, nearly half offer web-to-print services and another third intended to offer them within the next 24 months,” said Pellow.  “This is an amazing growth rate in a very short period of time, and listening to our panel of experts gave significant insight into whey we have seen that growth. E-enablement is not the wave of the future for the graphic communications industry.  It is here today and will only continue to increase in power and robustness.”

“We are pleased that Press-sense sponsored this program,” added Davidson.  “Their generosity allowed us to present this important content free of charge.”

About Press-sense

Founded in 2001, Press-sense has rapidly evolved into the world’s leading developer of Business Flow Automation for the Print Industry™. By applying process automation to the print service provider’s business (from order taking, price quoting, through planning, estimating, MIS, fulfillment and shipping), Press-sense solutions offer printers the tools to fully manage, control and automate their business operations. Going beyond typical Web-to-print and MIS features, the company’s solutions enable commercial printers to provide value-added services (i.e. print on demand, variable data printing), develop new internet-based revenue streams, strengthen client bonds, and reach new markets, while keeping ahead of an evolving industry.  The added efficiency combined with additional revenue allows customers to constantly provide new and improved services to their clients.

Press-sense boasts an installed base of successful customers throughout North America, Europe and Asia Pacific, and a dynamic team that continuously maintains a clear understanding of the printing industry’s ever expanding and evolving needs. The company’s Press-sense iWay™, Press-sense Manager™ and Press-sense Omnium™  solutions provide commercial printing and digital service providers with an elegant, yet comprehensive approach to creating internet-based revenue streams, personalized products, automated production workflows, and business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios.

For more information, visit www.Press-sense.com or call 1-866-257-9792.

About WhatTheyThink.com:

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com

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