MindFireInc to Sponsor WhatTheyThink.com's Economic & Research Center

March 19, 2008 - Lexington, KY - WhatTheyThink.com, the leading online media organization serving the printing and publishing industry announced the sponsorship of WhatTheyThink's Economics & Research Center by MindFireInc a leading provider of cross-media marketing automation technology including Personalized URLs and landing pages. The exclusive MindFireInc sponsorship includes support for WhatTheyThink.com's surveys, economic reports and special events associated with the Economics & Research Center.

The Economics & Research Center is directed by 30-year industry executive and consultant Dr. Joe Webb. In addition to his three-decades of experience in forecasting, research, and planning, he is a graduate of the NYU Center for Graphic Communications Management and Technology, and serves on the Center's Board of Advisors. He also holds an MBA in Management Information Systems from Iona College, and was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College, where he also was a member of the economics honor society. 

"Thousands of printing executives already depend on WhatTheyThink.com's research and analysis of economic conditions. MindFireInc's support of our Economics and Research Center will allow us to provide even more research to printing and publishing companies," said Randy Davidson, President of WhatTheyThink.com. "We are proud to have MindFireInc as the Center's sponsor."

"In today's environment, printing companies need timely information about the economy and how trends relate specifically to their business," said Moe Farsheed, CEO of MindFireInc. "We are delighted to be part of such a well respected educational component of our industry and to enable data driven business decision making."

Readers can access the Economic & Research center at WhatTheyThink.com 24 hours a day, 7 days a week for reports, surveys, trends and economic information that helps them plan and make vital business decisions. The first economic webinar of the year—Q1-2008 Economic Outlook—is scheduled for March 26, 2008. Join Dr. Joe for his quarterly economic review, insight and opinion. Sign up for these free webinars at the WhatTheyThink website.

According to Carolyn Valiquette, EVP of MindFireInc, "MindFireInc has always been committed to supporting educational efforts targeting printers. We are especially excited about Dr. Joe's quarterly webinars. Each one-hour event will provide executives with analysis of the current economic climate and newly updated economic models for planning purposes—both vital tools for any successful business."

MindFireInc's Caroline Valiquette talks about education initiatives and sponsoring WhatTheyThink's Economics and Research Center:

About MindFireInc

Since 1999, MindFireInc has been the leader in helping marketers link the impact-power of direct mail with the interactive capabilities of the Internet. MindFireInc's flagship product, LookWho'sClicking™, is a web-based application suite that automates the creation, management, and tracking of Marketing Campaign's utilizing Personalized URLs and VIP Landing Pages. The company delivers LookWho'sClicking™ through its expanding network of Solution Partners, which are typically print service providers, agencies and consultants. With offices in California and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. For more information, please visit www.MindFireIncinc.com.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

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