HP and WhatTheyThink Present an Educational Session on Strategies for Business Development

Business Development Initiatives That Build Double-Digit Growth Companies

March 25, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Building a Double Digit Growth Business, which will be led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends.  Sponsored by HP, the program will be held Wednesday, April 2nd, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available here:

http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=80

Building a Double Digit Growth Business

“The combination of affordable color and a broad portfolio of software solutions is helping the savvy print service provider transform into a more profitable organization participating in the lucrative marketing value chain. In fact some are even starting to refer to their organizations as Marketing Services Providers.  These firms are providing an array of services related to the marketing process, from campaign inception to program execution,” said Pellow “They have focused on business development initiatives and know that they need a solid strategy, clearly identified target markets, a repositioned firm, a solid sales team, and a thorough understanding of the price vs. value equation. This session is designed to provide insight into business development strategies that will help you achieve double digit growth in your business.”

“We are extremely pleased that HP is once again a sponsor of a very important educational session; this one focusing on ways to grow a print service business with new software solutions and value-added services,” said Randy Davidson, President, WhatTheyThink. “Developing strategies, implementing new processes, and understanding value-based pricing are critical issues today.  WhatTheyThink continues to bring the views of thought leaders to industry executives through our popular webinar program, and this will be an excellent opportunity to learn more.”

Pellow will be joined by:

• Susan Moore, President, DPI, Kennesaw GA. DPI is a digital printing and imaging company offering data-driven personalization of digitally imaged materials and personal URLs and microsites.
• Martin Saavedra, Jr., VP of Sales, MLI Integrated Graphic Solutions, Tampa FL. MLI offers comprehensive hybrid digital printing, 1 to 1 media, direct mail and fulfillment services, web-based applications, and custom software solutions.

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $107.7 billion for the four fiscal quarters ended Jan. 31, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

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