Dr. Joe Webb and Bob Rosen Team to Deliver Timely Business Advice for Printing Business Owners and Managers, Sponsored by Press-Sense

March 26, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry webinar. Managing Smarter: Magic Numbers to Live By will feature CEO advisor and mergers & acquisitions consultant Bob Rosen and Dr. Joe Webb, the director of WhatTheyThink's Economic and Research Center. The event will be held Wednesday, April 9th from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available here:

http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=81

This one-hour event will provide printing business owners and managers with valuable insight into successfully managing a printing business and the importance of metrics in that management process.

“Bob Rosen and Joe Webb are both industry icons that have a wealth of information to share,” said Randy Davidson, President, WhatTheyThink. “This will be an important session for business owners and managers to attend. We are pleased that Press-sense has agreed to sponsor this event, enabling us to offer it at no charge.”

Hundreds of printing executives regularly attend these quarterly events and access the archived material for later review. In addition to the valuable insight gained during the session, those who register will receive a copy of an article on the subject authored by Rosen.

“Bob's extensive background in the printing industry as an advisor to senior executives and an active participant in many high-profile mergers and acquisitions gives him a unique perspective on what it takes to make a business successful in this highly competitive marketplace,” said Dr. Webb. “During the session, we will use the most current economic data to emphasize important actions that CEOs must take based on, Bob's advice and commentary. It will be a lively discussion between the two of us. You will not want to miss this event!”

Dr. Joe Webb is the director of WhatTheyThink.com's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a recognized marketing authority, forecaster and one of the best known speakers in our industry. He also contributes a weekly column at WhatTheyThink.com for Premium Access Members entitled “Mondays with Dr. Joe” as well as a regular writer on PrintCEOblog.com.

Bob Rosen is also a WhatTheyThink contributor. He is the former owner of six graphic arts companies, and his career began on Wall Street where he was an investment banker. His ground-breaking book for industry CEO's—The Graphic Arts CEO—has received rave reviews and highlights many of the reasons certain graphic arts businesses are successful, and others are not.

Participants will be able to participate in this session using a standard Internet browser with streaming audio through a PC.

Founded in 2001, Press-sense has rapidly evolved into the world's leading developer of Business Flow Automation for the Print Industry™. By applying process automation to the print service provider's business (from order taking, price quoting, through planning, estimating, MIS, fulfillment and shipping), Press-sense solutions offer printers the tools to fully manage, control and automate their business operations. Going beyond typical Web-to-print and MIS features, the company's solutions enable commercial printers to provide value-added services (i.e. print on demand, variable data printing), develop new internet-based revenue streams, strengthen client bonds, and reach new markets, while keeping ahead of an evolving industry. The added efficiency combined with additional revenue allows customers to constantly provide new and improved services to their clients.

Press-sense boasts an installed base of successful customers throughout North America, Europe and Asia Pacific, and a dynamic team that continuously maintains a clear understanding of the printing industry's ever expanding and evolving needs. The company's Press-sense iWay™, Press-sense Manager™ and Press-sense Omnium™ solutions provide commercial printing and digital service providers with an elegant, yet comprehensive approach to creating internet-based revenue streams, personalized products, automated production workflows, and business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios.

For more information, visit www.Press-sense.com or call 1-866-257-9792.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Dr. Joe Webb

Dr. Joe Webb is the director of WhatTheyThink.com's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a 30-year graphic arts veteran, a recognized marketing authority, forecaster and one of the best known speakers in our industry. He is known for his ability to interpret the latest market conditions in the graphic communications industries and translate what they mean for executives and their strategic decisions. Since January 2003, his "Mondays with Dr. Joe" column has been a must-read feature on WhatTheyThink.com.

He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987) and serves on the Center's Board of Advisors. He holds an MBA in Management Information Systems from Iona College (1981) and was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College (1978), and was a member of the economics honor society. He has taught graduate and undergraduate courses in marketing, market research, quantitative analysis, business policy, and organizational behavior. He started in the industry with Agfa's Graphic Systems Division and was later a marketing executive with Chemco Photoproducts, entering consulting full time in 1987. Among his publications is the controversial "Renewing the Print Industry: A Contrarian's Constructive Perspective."

About Robert H. Rosen

Bob Rosen is the former owner of six graphic arts companies whose career began on Wall Street, where he was an investment banker. Educated at Harvard College and NYU Graduate School of Business Administration, in 1976 he began the process of acquiring his graphic arts companies – operating them for ten years before selling them in 1986.

Bob formed Rosen Associates in 1987 to meet the graphic arts industry's need for consulting services on top management issues. The firm's concept has been validated over its twenty years of operations – during which it has provided advisory services to the senior managers of more than 550 graphic arts companies.

Bob is a frequent speaker on printing management topics throughout North America, has served as a faculty member of all of the industry's executive development programs, and originated the industry's only CEO Course and Financial Management Course. He is the author of the groundbreaking book for industry CEOs – The Graphic Arts CEO – and writes the CEO column for WhatTheyThink.com. He's also a regular contributor to American Printer magazine, providing reviews of industry trends and continuing commentary on managerial issues, as well as a frequent speaker at industry events.

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