Canon Canada to Sponsor WhatTheyThink and NAPL Webinar:  Why Digital? Why Now?

Industry expert and thought leader Barb Pellow to provide view on market growth, trends, and future directions

April 7, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar, which will offer an expert view on market growth, trends and future directions for the print-on-demand industry. Why Digital? Why Now?, led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends, is sponsored by the Business Solutions Division of Canon Canada Inc. and presented in conjunction with NAPL. The program will be held Wednesday, April 16th, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available here:

http://members.whattheythink.com/WebCasts/FrmWebinar.cfm?id=82

"In this session on the opportunities in the print-on-demand market, Pellow will share InfoTrends research and her significant industry expertise," said Randy Davidson, President, WhatTheyThink.  "Print-on-demand is - and has for some time been - driving change and growth in the printing industry. This session will highlight important trends and information every print service provider should be aware of as they plan the future of their businesses.  We are pleased that Canon Canada has chosen to sponsor this important educational event, allowing us to bring it to our audience free of charge."

Pellow has proven to be one of WhatTheyThink's most popular webinar hosts, with hundreds of printing executives regularly attending her webinars and accessing the archived material for later review. She will provide an overview of the print-on-demand market during the session by:

• Defining the market, from quick-turnaround, short run, digital printing in production environments to targeted, custom, or fully-personalized messages delivered through cross-media programs;
• Illustrating how print on demand product and service developments are changing the printing market; and
• Providing an expert view on market growth, trends, and future directions.

"Print on demand has gone mainstream," said Pellow.  "It represented a more than $53 billion market in 2007 in North America and is delivering double digit growth. During this session, we will provide attendees with a solid understanding of the concepts, trends, products, and services that drive this growing market."

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About Canon Canada, Inc.

Headquartered in Mississauga, Ontario, the company employs 1,400 people at its offices nation-wide, servicing the Canadian market from coast to coast. Innovation and cutting-edge technology have been essential ingredients in Canon's success. Canon's leadership in imaging, optical and document management technology and solutions is based in large part on the thousands of patents the company has secured throughout its history. For the 16th consecutive year, Canon Inc. is among the top three U.S. patent recipients.

The company's comprehensive product line includes networked multifunction devices; digital copiers (colour and black and white); printers, scanners, image filing systems and facsimile machines; calculators, digital camcorders, digital and analogue cameras and lenses; semiconductor, broadcast and other specialized industrial products.

Canon supports programs that help preserve and protect the environment. The company instituted the Clean Earth Campaign in 1990, which assists various environmental and recycling initiatives. The Campaign has also supported leading environmental organizations, such as World Wildlife Fund - Canada and the Canon Envirothon.  For more information, visit www.canon.ca

About NAPL

A not-for-profit trade association serving companies in the $100 billion+ printing and graphic communications industry, NAPL offers a comprehensive slate of business-building solutions that provides company leaders with the strategies, insights, and guidance they can use to make informed business decisions, minimize risk, anticipate change, and profitably grow their business.  For more information, visit www. NAPL.org

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak's Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group's go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.  Pellow can be reached at barb_pellow@infotrends.com.

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