Successful Educational Event Offering Strategies for Business Development Presented by HP and WhatTheyThink

Tactics for Fast Growth and Business Development Highlighted in HP-sponsored Event

April 7, 2008 -- Lexington, Kentucky USA – WhatTheyThink today reported that more than 200 industry professionals registered for the free printing industry webinar, Building a Double Digit Growth Business, which will be led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends. The event was sponsored by HP and was broadcast on Wednesday, April 2nd, 2008.

The session archive can be accessed here:

http://members.whattheythink.com/home/webinars/webinar080402.cfm

For companies wanting to add selected value-added services or considering repositioning as a full marketing services company, Pellow and her panel offered insight into strategic planning and implementation of a range of marketing tactics for rapid business growth, said Randy Davidson, President, WhatTheyThink. With HP's sponsorship we were able to present this live event and to archive it for print service providers to review as they develop their strategies and implement new processes, services, and solutions."

As one of WhatTheyThink's most popular webinar hosts, Barb Pellow consistently draws hundreds of printing executives to attend her webinars and to view archived events. Two experienced marketing services executives presented a range of marketing tactics during this session:

• Susan Moore, President, DPI, Kennesaw GA. DPI is a digital printing and imaging company offering data-driven personalization of digitally imaged materials and personal URLs and microsites.
• Martin Saavedra, Jr., VP of Sales, MLI Integrated Graphic Solutions, Tampa FL. MLI offers comprehensive hybrid digital printing, 1 to 1 media, direct mail and fulfillment services, web-based applications, and custom software solutions.

The savvy Print Service Provider has transformed into a Marketing Services Provider, becoming an important part of the marketing value chain and a more profitable organization. By providing an array of services related to the marketing process, from campaign inception to program execution, they are creating more successful clients and customers, while becoming more successful themselves," said Pellow. Executives like Susan Moore and Martin Saavedra have built strong business development strategies. They have clearly identified their target markets, trained and fielded solid sales teams, and thoroughly understand the price vs. value equation."

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $107.7 billion for the four fiscal quarters ended Jan. 31, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak's Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group's go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com

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