Dr. Joe Webb and Bob Rosen Offer Timely Business Advice to Printing Business Owners and Managers in Online Session Sponsored by Press-Sense

April 14, 2008 -- Lexington, Kentucky USA – On April 9th, 2008, WhatTheyThink.com conducted an important online educational event, Managing Smarter: Magic Numbers to Live By, featuring CEO advisor and mergers & acquisitions consultant Bob Rosen and Dr. Joe Webb, the director of WhatTheyThink’s Economics and Research Center.

The session archive is accessible here:
http://members.whattheythink.com/home/webinars/webinar080409.cfm

This one-hour event provided printing business owners and managers with valuable insight into successfully managing a printing business and the importance of metrics in that management process.

“During this session, Rosen and Webb provided a wealth of actionable information, including ‘Hot List’ items—crucial numbers that top-performing CEOs use to manage their businesses,” said Randy Davidson, President, WhatTheyThink. “Rosen has generously made available useful management discussion forms and a complementary copy of a chapter from his book, the Graphic Arts CEO, entitled Managing with Information.  These tools, in conjunction with the content from this webinar, can be found in the WhatTheyThink webinar archive.”

Hundreds of printing executives regularly attend these quarterly events and access the archived material for later review.

“We were delighted with both the attendance and the level of interactivity during this important session,” said Dr. Webb. “Although we were not able to get to all of the thoughtful questions our listeners submitted during the session, a Q&A document is included with the webinar archive.”

Dr. Joe Webb is the director of WhatTheyThink.com's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a recognized marketing authority, forecaster and one of the best known speakers in our industry. He also contributes a weekly column at WhatTheyThink.com for Premium Access Members entitled “Mondays with Dr. Joe” as well as a regular writer on PrintCEOblog.com.

Bob Rosen is also a WhatTheyThink contributor. He is the former owner of six graphic arts companies, and his career began on Wall Street where he was an investment banker. His ground-breaking book for industry CEO’s—The Graphic Arts CEO—has received rave reviews and highlights many of the reasons certain graphic arts businesses are successful, and others are not.

Founded in 2001, Press-sense has rapidly evolved into the world’s leading developer of Business Flow Automation for the Print Industry™. By applying process automation to the print service provider’s business (from order taking, price quoting, through planning, estimating, MIS, fulfillment and shipping), Press-sense solutions offer printers the tools to fully manage, control and automate their business operations. Going beyond typical Web-to-print and MIS features, the company’s solutions enable commercial printers to provide value-added services (i.e. print on demand, variable data printing), develop new internet-based revenue streams, strengthen client bonds, and reach new markets, while keeping ahead of an evolving industry. The added efficiency combined with additional revenue allows customers to constantly provide new and improved services to their clients.

Press-sense boasts an installed base of successful customers throughout North America, Europe and Asia Pacific, and a dynamic team that continuously maintains a clear understanding of the printing industry’s ever expanding and evolving needs. The company’s Press-sense iWay™, Press-sense Manager™ and Press-sense Omnium™ solutions provide commercial printing and digital service providers with an elegant, yet comprehensive approach to creating internet-based revenue streams, personalized products, automated production workflows, and business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios.

For more information, visit www.Press-sense.com or call 1-866-257-9792.

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

Dr. Joe Webb is the director of WhatTheyThink.com's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a 30-year graphic arts veteran, a recognized marketing authority, forecaster and one of the best known speakers in our industry. He is known for his ability to interpret the latest market conditions in the graphic communications industries and translate what they mean for executives and their strategic decisions. Since January 2003, his "Mondays with Dr. Joe" column has been a must-read feature on WhatTheyThink.com.

He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987) and serves on the Center's Board of Advisors. He holds an MBA in Management Information Systems from Iona College (1981) and was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College (1978), and was a member of the economics honor society. He has taught graduate and undergraduate courses in marketing, market research, quantitative analysis, business policy, and organizational behavior. He started in the industry with Agfa's Graphic Systems Division and was later a marketing executive with Chemco Photoproducts, entering consulting full time in 1987. Among his publications is the controversial "Renewing the Print Industry: A Contrarian's Constructive Perspective."

Bob Rosen is the former owner of six graphic arts companies whose career began on Wall Street, where he was an investment banker. Educated at Harvard College and NYU Graduate School of Business Administration, in 1976 he began the process of acquiring his graphic arts companies – operating them for ten years before selling them in 1986.

Bob formed Rosen Associates in 1987 to meet the graphic arts industry’s need for consulting services on top management issues. The firm’s concept has been validated over its twenty years of operations – during which it has provided advisory services to the senior managers of more than 550 graphic arts companies.

Bob is a frequent speaker on printing management topics throughout North America, has served as a faculty member of all of the industry’s executive development programs, and originated the industry’s only CEO Course and Financial Management Course. He is the author of the groundbreaking book for industry CEOs – The Graphic Arts CEO – and writes the CEO column for WhatTheyThink.com. He’s also a regular contributor to American Printer magazine, providing reviews of industry trends and continuing commentary on managerial issues, as well as a frequent speaker at industry events.

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