HP and WhatTheyThink Present “It’s Good to Be Green”

April 22, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. It’s Good to be Green, which will be led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends.  Sponsored by HP, the program will be held Wednesday, April 30th, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available here.

“We have seen significant progress within the printing industry in terms of efforts to reduce our environmental footprint,” said Pellow. “During this session, we will review some new statistical research from InfoTrends the reflects the growing importance of the environment in many businesses, benefiting both their internal operations and their position with their customers.  But it goes beyond such things reducing waste and managing chemistry better.  Environmental consciousness extends to helping customers better manage their consumption of resources through targeted communications that are more likely to be acted upon than conventional mass mailings, the majority of which end up in the landfill without even being read.”

Pellow will be joined by:

• Jim Hamilton, Group Director of InfoTrends On Demand Printing & Publishing, Jetting Technology Opportunities and Wide Format Printing Consulting Services.
• Richard Kouwenhoven Vice President, Digital Solutions & Fulfillment Services, Hemlock Printing in Burnaby, British Columbia. The firm is an environmentally progressive printer that has been named the most progressive printer in Canada for three years running.
• Jim Duffy, President, Alonzo Printing Company Inc., Hayward, California.  Alonzo has a corporate policy of working with employees, customers, vendors, manufacturers and distributors of materials, supplies and production systems to achieve a neutral carbon footprint.
• Cheryl Kahanec, Vice President of Digital Color for Sandy Alexander, Inc., one of the country's most respected full service graphic communication companies. Sandy Alexander is one of the only printing companies in the world to have ISO 9001:2001, ISO 14001:2004 and FSC (Forestry Stewardship Council) Chain-of-Custody Certification.

“We are extremely pleased that HP is once again a sponsor of a very important educational session; this one focusing on how graphic communications services providers can improve their environmental stance,” said Randy Davidson, President, WhatTheyThink. “Attendees will leave the session with solid recommendations for reducing their environmental impact and marketing those actions to customers as a competitive advantage.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

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WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

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