WhatTheyThink.com Launches "Going Green," a Resource for Companies Looking to Become Environmentally Sustainable
Gail Nickel-Kailing Named Managing Editor
April 22, 2008 - Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the launch of a new special interest section called "Going Green."
Visit Going Green
Hosted and managed by Gail Nickel-Kailing, a long time WhatTheyThink editor and contributor, Going Green is for readers of WhatTheyThink.com who want to learn more about saving money, saving the earth, and "doing well by doing good."
The new section will contain stories, reports, commentary, and interviews that will highlight how a company can reduce its environmental footprint and become more sustainable. To make it easier to put green initiatives in place, there will be a growing list of resources and links. A weekly email newsletter will highlight the most important stories from the past week. The newsletter is free; sign-up here.
"The Going Green special interest section is designed to be a resource for our readers to help them identify and implement a wide range of green initiatives," said Randy Davidson, president of WhatTheyThink.com. "Our goal is to help our members learn from others - both inside and outside the graphic arts industry - and to find the information and assistance they want as they Go Green."
About Gail Nickel-Kailing
A business advisor and problem solver, Gail Nickel-Kailing has been "in the trenches." Seven years of independent consulting and senior positions in a variety of technology and service companies, including the US Postal Service, have given her hands-on experience and insight into the challenges of designing, producing, and distributing marketing collateral and other communication documents.
Gail Nickel-Kailing is a senior marketing and strategic planning consultant experienced in marketing technology-based solutions and services. She provides business counsel and marketing assistance to companies seeking to increase profits and revenues and reduce costs through business process improvement and implementation of information or workflow management systems. Through Business Strategies Etc. she offers services such as marketing planning and management, business and product development, and other support services for national and international clients.
Ms. Nickel-Kailing is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. And as an industry analyst and journalist contributing to publications in the US, Canada, and Brazil, Gail has covered a number of "beats," particularly printing and mailing, including print on demand, variable data printing, and direct mail.
About WhatTheyThink.com
WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.
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