Certifications as Part of Your Sustainable Business Strategy – Successful Panel Sponsored by Océ

April 29, 2008 -- Lexington, Kentucky USA – WhatTheyThink today reported that more than 300 industry professionals registered for the free printing industry webinar, Certifications as Part of Your Sustainable Business Strategy, which was led by industry expert Gail Nickel-Kailing, Managing Editor of Going Green, WhatTheyThink’s new special interest section. The event was sponsored by Océ North America and was broadcast on Tuesday, April 22nd, 2008, Earth Day.

The event archive can be accessed here

“Every day the newspapers announce a new sustainability initiative undertaken by yet another major corporation; “green” has become the latest corporate slogan. The printing industry is not immune to the same marketing fervor; but to provide credibility behind the declarations of good stewardship and environmental sensitivity, companies are looking to third party certifications. The Earth Day event laid out steps service providers can take to implement their certification strategies,” said Randy Davidson, President, WhatTheyThink. “As a company Océ has employed sustainable practices for more than 130 years and is an exemplary model for the graphic arts industry. Their sponsorship made it possible for us to present and archive this event for our readers.”

Participating on the panel for this session were:

• Marci Kinter, VP Government Affairs & Business Information, Specialty Graphic Imaging Association (SGIA), Fairfax VA, founding partner of the Sustainable Green Printing Partnership.
• Maia Becker, Manager of Communications and Client Services, Forest Stewardship Council (FSC) Canada, Toronto ON.
• Tom Sineath, CEO, T.S. Designs, Burlington NC; T.S. Designs’ vision is “to transform the world we live in, both in small and large measures alike. Creating economic, ecological, and social prosperity while ensuring that future generations have the same opportunity.”

Noted Gail Nickel-Kailing, moderator, “It was obvious that this event touched on issues that are top of mind for a lot of service providers. Using the question/comment tool provided, attendees made these unsolicited comments:

• Great questions!
• Informative!
• Thank you for all of the information provided today!

Our panel members shared their knowledge and expertise, not only as participants in the Earth Day event, but by generously answering a wide range of questions that we couldn’t cover during the session.  Attendees can view the answers to the additional questions on the webinar archive site.”

Océ N.V. is a leading international provider of digital document management technology and services. The company’s solutions are based on Océ’s advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives -- locally and around the world. Supporting the workflow solutions are Océ digital printers and scanners, considered the most reliable and productive in the world. Océ also offers a wide range of display graphics, consulting and outsourcing solutions.

Océ employs around 24,000 people, with 2007 revenues of approximately $4.6 billion, operates in more than 90 countries and maintains research and manufacturing centers in the Netherlands, the United States, Canada, Germany, France, Belgium, the Czech Republic, Romania and Singapore. Océ North America revenues represented approximately half of Océ’s worldwide business in 2007, and employment is currently 11,000. For more information about Océ, visit www.oceusa.com.

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. To learn more go to: www.whattheythink.com.

A business advisor and problem solver, Gail Nickel-Kailing, Managing Director of Business Strategies Etc., provides business counsel and marketing assistance to companies seeking to increase profits and revenues and reduce costs through business process improvement and implementation of information or workflow management systems.

Through Business Strategies Etc. she offers services such as marketing planning and management, business and product development, and other support services for national and international clients.

More than 25 years of independent consulting, adjunct executive services, and senior positions in a variety of technology and service companies including the US Postal Service, have given her hands-on experience and insight into the challenges of designing, producing, and distributing marketing collateral, direct mail, and other communication documents.

Ms. Nickel-Kailing, also Managing Editor of Going Green, WhatTheyThink’s new blog and website, is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the US, Canada, India, and Brazil, Gail has covered a number of “beats,” particularly printing and mailing, including print on demand, variable data printing, and direct mail.

Gail Nickel-Kailing can be reached at www.business-strategies-etc.com or gail@whattheythink.com.

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