HP and WhatTheyThink Present “It’s Good to Be Green”

May 1st, 2008 -- Lexington, Kentucky USA –WhatTheyThink.com conducted a free printing industry educational webinar. It’s Good to be Green, led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends.  The program was sponsored by HP’s Capture Business Success Program.

The webinar archive may be accessed here.

“The great attendance at this session reflects the high level of interest the printing community has in environmentally friendly practices,” said Pellow. “Our panelists had terrific information to share and their companies should be applauded for their efforts in and dedication to reducing their overall environmental footprint.”

Pellow was joined by:

• Richard Kouwenhoven Vice President, Digital Solutions & Fulfillment Services, Hemlock Printing in Burnaby, British Columbia. The firm is an environmentally progressive printer that has been named the most progressive printer in Canada for three years running.
• Jim Duffy, President, Alonzo Printing Company Inc., Hayward, California.  Alonzo has a corporate policy of working with employees, customers, vendors, manufacturers and distributors of materials, supplies and production systems to achieve a neutral carbon footprint.
• Cheryl Kahanec, Vice President of Digital Color for Sandy Alexander, Inc., one of the country's most respected full service graphic communication companies. Sandy Alexander is one of the only printing companies in the world to have ISO 9001:2001, ISO 14001:2004 and FSC (Forestry Stewardship Council) Chain-of-Custody Certification.

“We are extremely pleased that HP is once again a sponsor of a very important educational session,” said Randy Davidson, President, WhatTheyThink. “The three companies represented on the panel are examples of lead-edge print service providers who are truly concerned about their environmental impact and the health and safety of their workers.  We at WhatTheyThink hope those who were unable to attend will take advantage of the free webinar archive as they plan their own environmental strategies.”

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WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution fo the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

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