WhatTheyThink Special Report Looks At The Current State Of “Green Printing” In The U.S. Commercial Printing Industry
May 13, 2008 -- Lexington, Kentucky USA -- WhatTheyThink, the
leading news and information site for the graphic communications industry,
announces the immediate availability of “Printing Goes Green: A WhatTheyThink
Primer on Environmental Sustainability in the Commercial Printing Industry.”
This 48-page report provides an overview of the state of so-called “green
printing” initiatives in the U.S. commercial printing industry. The report
provides the results of a March 2008 survey of commercial printing
establishments conducted by WhatTheyThink’s Economics and Research Center,
descriptions of the leading green certification organizations—such as the
Sustainable Green Printing Partnership, the Forest Stewardship Council, the Sustainable
Forestry Initiative, and ISO 14001—and a variety of steps commercial
printers can take toward becoming environmentally sustainable and responsible. The
report also offers conclusions and recommendations to companies industrywide
interested in pursuing green initiatives, as well as resources with which to
obtain additional information.
“Printing Goes Green” is available for online purchase at the
WhatTheyThink eStore in PDF format.
Researcher's
Comments...
“Regardless of one’s attitude toward the seriousness of the threat
posed by global climate change, the fact remains that it is a serious issue for
an increasing number of consumers and, thus, businesses. The need for ‘green
cred’ is becoming a driving force in business today, and the printing industry
is no exception. The larger issue, however, is that the steps that companies
can take toward environmental sustainability can also lead to better-run, more
efficient companies, and, again, the printing industry is no exception.”
According
to the Report…
--
in a March 2008 survey conducted by WhatTheyThink’s Economics and Research
Center, the top “green” practice that U.S. commercial printers say they have
currently implemented is “promote recycled papers as better than ‘typical’
papers,” cited by 30% of all respondents;
--
43% of all responding companies said that sustainable printing initiatives are
“more important to our company than it is to our customers at this time” and
30% said that they are “not essential to our business or to our customers”;
--
10% of all respondents say they currently have some form of certification from
an environmentally sustainable printing authority;
-- WhatTheyThink reports are available for online
purchase at the WhatTheyThink eStore in PDF format
(http://members.whattheythink.com).
Availability...
The
WhatTheyThink special report, “Printing Goes Green: A
WhatTheyThink Primer on Environmental Sustainability in the Commercial Printing
Industry” is available for purchase by visiting the secure WhatTheyThink
eStore online.
The price for the 48-page report is $199. WhatTheyThink eStore customers can
download this report in PDF Acrobat format immediately after purchase.
Click here to purchase this report
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