HP and WhatTheyThink Present “Variable Data Printing: It’s All About the Data” to Large Audience

May 22, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today reported that more than 500 industry professionals registered for a free printing industry educational webinar. Variable Data Printing: It’s All About the Data, which was led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends and sponsored by the HP Capture Business Success Program, was held Wednesday, May 21^st.

The session archive is available here.

“This session provided a Data 101 tutorial together with sage advice from successful practitioners,” said Pellow. “The success of a campaign is contingent upon not only the quality of the data, but also on how well that data is organized and followed up on.  The combination of the data tutorial and the real-world experiences of our speakers created an educational session that will be well worth revisiting over time.”

Pellow was joined by:

• Todd Cober, Vice President of Sales, Cober Printing. Cober is an active fourth generation member of a family owned and operated printing company with a bachelor of technology degree.  He consults with customers in the development of digital solutions and applications.
• Erwin Driever, Vice President of Technology, Cober Printing Limited.  Driever combines more than 20 years of experience and expertise in print communications. He has acquired a wealth of knowledge and capabilities relating to digital prepress, workflow, automation and digital print technologies, including developing and implementing JDF based workflows and dynamic web-to-print solutions.
• Martin Saavedra, Jr., Director of Sales, MLI Integrated Graphic Solutions.  Since 2005, MLI has leveraged database marketing tactics with direct mail services, providing measuring and customer feedback systems through its In Touch Program.
• Jim Gabalski, Director of Strategy Services, Emerge Partners.  Emerge Partners is a New York City based Direct Marketing firm that utilizes analytics driven insights to develop and implement highly targeted multi-channel marketing campaigns.  With over 20 years of technical development, sales, marketing, and management experience, Gabalski brings depth of understanding to Emerge Partners’ clients that helps them tackle some of their most difficult data-driven marketing challenges.

“Variable data printing continues to be a hot webinar topic for WhatTheyThink, and this session was no exception,” said Randy Davidson, President, WhatTheyThink. “We appreciate the fact that HP’s Capture Business Success Program is sponsoring this important session, allowing us to make it available at no charge. This session is available in the WhatTheyThink archive and will be a terrific educational source for some time to come.”

About HP

Hewlett-Packard is accelerating the digital transformation of the graphics arts industry. HP is developing exciting new creative and business opportunities for graphics professionals. There are HP imaging and printing solutions for virtually every segment, from commercial printers, graphic designers and advertising agencies to professional photographers and fine artists.

Employing HP professional color technologies -- and supported with strong strategic alliances and partnerships -- these solutions provide an unmatched color graphics experience, marked by stellar image quality, ease of use, and predictable, repeatable results.

Start exploring the world of possibilities with HP Graphic Arts.

The HP Capture Business Success Program is leading the industry with a suite of business development tools, training and communities that give customers the support they need to enter new markets, explore new opportunities and outpace competitors – profitably.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

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