New Educational Blog Offers Expert Insight into Transpromo, Short-Run Book Publishing, Inkjet and other Industry Issues

May 27th, 2008 -- Lexington, Kentucky USA —WhatTheyThink.com — the printing industry’s leading source for daily news and intelligence — today announced a new educational website and industry blog: TheDigitalNirvana.com. The blog will be presented to the market in cooperation with Océ, an international leader in digital document management and delivery.

TheDigitalNirvana.com blog will focus on educating the printing community about how evolving technologies can fuel opportunities for business growth. The open discussion nature of blogs will allow a free-flowing interchange of information to expand printers’ overall knowledge base. Featuring authors from WhatTheyThink.com, prominent industry analysts and other thought leaders, it will be the catalyst for a lively exchange of the most current thinking and a variety of viewpoints.

“Prospects and customers constantly ask us how they can expand their business by offering more services or appealing to a wider audience," said Sheryl Pattek, Vice President of Marketing Services for Océ North America, Production Printing Systems. “By developing this blog in partnership with WhatTheyThink.com, we can extend our educational reach to a broad audience of business leaders who are interested in these important growth opportunities.”

“Océ shares our commitment to providing the market with information about the trends that are driving growth in our industry. We will establish a credible dialogue to help our audience get involved and prosper with transpromo document printing, short run book publishing and high-end inkjet applications as well as other key industry trends,” said Randy Davidson, President of WhatTheyThink.com.

TheDigitalNirvana blog is available free, with access and information at http://thedigitalnirvana.com/. The site will also offer a free weekly email newsletter , recapping highlights of the weekly dialogue and interchange of ideas and information.

About Océ

Océ N.V. is a leading international provider of digital document management technology and services. The company’s solutions are based on Océ’s advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives -- locally and around the world. Supporting the workflow solutions are Océ digital printers and scanners, considered the most reliable and productive in the world. Océ also offers a wide range of display graphics, consulting and outsourcing solutions.

Océ employs around 24,000 people, with 2007 revenues of approximately $4.6 billion, operates in more than 90 countries and maintains research and manufacturing centers in the Netherlands, the United States, Canada, Germany, France, Belgium, the Czech Republic, Romania and Singapore. Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT; Coventry, RI; and Vancouver, BC. North American revenues represented approximately half of Océ’s worldwide business in 2007, and employment is currently 11,000. For more information about Océ, visit www.oceusa.com. Outside the U.S., consult www.oce.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. To learn more go to: www.whattheythink.com.

“Océ” and the “Océ” logo are registered trademarks of Océ-Technologies B.V.  All other product and company names are trademarks or registered trademarks and are the property of their owners and are respectfully acknowledged.

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