New WTT Report Demystifies Costing and Pricing

June 3rd, 2008 – Lexington, KY – WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of Build Better BHR’s:  Get Better Cost Information – Make Better Pricing Decisions in the WhatTheyThink.com online store:

http://wttstore.com/bubebhgetbec.html

Build Better BHR’s describes a new and improved way to calculate hourly cost rates that will provide more accurate job cost information and enable more effective pricing decisions.  In this important publication, author G. David Dodd explains why traditional budgeted hourly cost rates produce inaccurate cost information and lead to bad pricing decisions.  Then, he lays out a detailed process for making BHR’s more accurate and easier to calculate.

“In today’s highly competitive marketplace, printing company managers must have accurate cost information in order to make sound, profit-enhancing business decisions,” Dodd observes.  “For a variety of reasons, conventional budgeted hourly rates are inherently incapable of producing accurate cost information.  The enhanced BHR’s described in Build Better BHR’s provide accurate cost and profitability information and support sound pricing decisions.”

Build Better BHR’s sells for $50.00 and can be purchased and downloaded at:

http://wttstore.com/bubebhgetbec.html

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. To learn more go to: www.whattheythink.com.

See more WhatTheyThink.com Press Releases.

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.