Kodak and WhatTheyThink Explain Why Sustainability is the New Green

Understanding the Bigger Sustainability Picture

June 17, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Sustainability is the New Green, featuring Rick Mazur, Commercial Segment Market Leader for Kodak’s Graphic Communications Group, who has been deeply involved in Kodak’s internal and customer sustainability initiatives. Sponsored by Kodak, the event will be held Wednesday, June 25^th, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available here.

“The United Nations Division for Sustainable Development defines sustainability as ‘Development that meets the needs of the present without compromising the ability of future generations to meet their own needs’,” said Mazur. “As print buyers continue to push for green solutions, it is important for printers to understand the entire sustainability picture, and that is what this session is about.”

Mazur will be sharing his extensive sustainability knowledge during the session, as well as providing access to valuable resources that any business can use to improve its sustainability ratings.  

“We are pleased that Kodak is sponsoring this free event, and sharing its knowledge and research relative to sustainability,” said Randy Davidson, President, WhatTheyThink. “The pressure to be green is only going to increase, and there is much more that can be done beyond the actions we usually think about. This session will highlight those opportunities and is a must-attend for owners and managers of printing businesses of all sizes.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com, and its blogs: 1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.

For more information about Kodak’s Graphic Communications Group, visit www.graphics.kodak.com. For downloading photos and videos from Kodak’s image library, visit: http://graphics.kodak.com/gcgimages.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

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