New WhatTheyThink Report Provides a Foundation for Understanding and Marketing the Applications Produced by Web-to-Print

June 19th, 2008 – Lexington, KY – WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of Web-to-Print: Transforming Document Management and Marketing in the WhatTheyThink.com online store:

http://wttstore.com/wetrdomaandm.html

Web-to-print is transforming the way that marketers, from the smallest to the largest, are viewing print. No longer restricted to online print ordering, technology is radically transforming companies' marketing strategies, offering them everything from centralized brand and document management to 100% personalized and customized marketing collateral with the potential to revolutionize how they communicate with customers.

What exactly is “Web-to-print” and how do you get your mind around it? Is it production technology? Is it marketing? Is it static? Is it 1:1 and personalized print? Printers often don't know how to get started educating their employees, customers, and prospects. Marketers don't always know where to go for the most reliable information.

“Web-to-Print: Transforming Print Management and Marketing,” part of the Marketer's Primer Series, provides a foundation for understanding and marketing the applications produced by this technology. Written from a marketer's perspective, the report looks at document management, branding, ROI improvement, cost reduction, and other justifications. Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key application categories. Report concludes with best practices and strategies for success.

The report is written by Heidi Tolliver-Nigro, who is widely known for her unbiased, no-nonsense perspective, and is based on more than a decade of research and perspective on this marketplace.

Report Quick Stats:

• 47 pages
  
• 14 graphics, including sample Web-to-print dashboards, images from real Web-to-print marketing pieces, and pie charts showing industry adoption.
  
• $149.00 single-user license. For licenses for enterprise distribution and distribution to customers and prospects as a education and marketing tool (single-site, enterprise, and vendor/association licenses), contact www.digitalprintingreports.com.

Report Content:

The report is broken down into five sections:

Section 1: Defining Web-to-print and look at the major impact it can have on your business.

Section 2: Implications of these capabilities and how they change the way marketers think about their marketing, their cost structures, and even the way they grow their businesses.

Section 3: Key production and implementation issues, including whether or not to bring a W2P solution in-house or outsource it to a printer or marketing services provider. It also addresses concerns about transitioning to digital print.

Section 4: Collection of “best in class” case studies on Web-to-print, broken down by application category, including short-run printing and versioning, customized marketing collateral with centralized, online control, one-off, personalized follow-ups; user-generated personalization; automated fulfillment; and true 1:1 print personalization.

Section 5: Conclusions and wrap up, with some key best practices to help you make the most of any Web-to-print investment.

Web-to-Print: Transforming Document Management and Marketing sells for $149.00 and can be purchased and downloaded at:

http://wttstore.com/wetrdomaandm.html

About Heidi Tolliver-Nigro

Heidi Tolliver-Nigro is a well-known commercial and digital printing analyst who is widely respected for her thorough, unbiased analysis and no-nonsense approach. Report is a compilation of conclusions and best practices based on 15 years of data analysis with The Industry Measure (a respected industry research firm), thousands of career interviews, long-term analysis of industry case studies, and insider knowledge drawn from relationships with leading-edge Web-to-print practitioners.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. To learn more go to: www.whattheythink.com.

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