HP and WhatTheyThink Share Strategies for Success with Inkjet in Upcoming Free Webinar

Following the “inkjet drupa,” opportunities abound

July 2nd, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. The Next Killer App: Are You Getting the Most Out of Inkjet?, which will be led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends.  Sponsored by the HP Capture Business Success Program, the event will be held Wednesday, July 9^th, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available here.

“There were many exciting inkjet announcements at drupa,” said Pellow.  “Now is the perfect time for print service providers to take a new look at the opportunities this technology provides for business expansion. In particular, the wide format inkjet continues to be an important value-added service as print service providers continue the migration to marketing services providers in this increasingly dynamic and competitive marketplace.”

Pellow will be joined by Tim Greene, the Director of InfoTrends' Wide Format Printing and Jetting Technology Opportunities Consulting Services, who will report on market size and critical trends.  David Pitts, co-owner of Classic Graphics, will share the user perspective.  Located in Charlotte and Durham, NC, Classic Graphics occupies about 130,000 square feet in 3 facilities with a staff of 160.  The company’s 2007 sales were $33 million.

“As we come out of what has been dubbed as the ‘inkjet drupa’,” said Randy Davidson, President, WhatTheyThink, “it is more important than ever before to stay in touch with inkjet developments.  This session provides just such an opportunity.  We appreciate the fact that HP’s Capture Business Success Program is sponsoring this important session, allowing us to make it available at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this Free Event

About HP

Hewlett-Packard is accelerating the digital transformation of the graphics arts industry. HP is developing exciting new creative and business opportunities for graphics professionals. There are HP imaging and printing solutions for virtually every segment, from commercial printers, graphic designers and advertising agencies to professional photographers and fine artists.

Employing HP professional color technologies -- and supported with strong strategic alliances and partnerships -- these solutions provide an unmatched color graphics experience, marked by stellar image quality, ease of use, and predictable, repeatable results.

Start exploring the world of possibilities with HP Graphic Arts.

The HP Capture Business Success Program is leading the industry with a suite of business development tools, training and communities that give customers the support they need to enter new markets, explore new opportunities and outpace competitors – profitably.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

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