HP and WhatTheyThink Share Strategies for Promoting your Business in Upcoming Free Webinar

July 30, 2008 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Creating a Buzz: Promoting Your Business, which will be led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends.  Sponsored by the HP Capture Business Success Program, the event will be held Wednesday, August 6^th, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available here.

“In a highly competitive industry, especially during difficult economic times, it is important to place increased focus on promoting your business to keep the growth engine going and to be well-positioned for an economic turnaround,” said Pellow.  “You may have the best services in the world, but if people don’t know about them, they will not seek you out. Join us to learn how to break through the clutter and ensure that your business is noticed.”

Pellow will be joined by

• Mary Lynn Mikhail Soli, Vice President – Marketing, Soli & Soli, Inc. Soli Printing is a family owned business in operation since 1975 and is one of the largest printing businesses in Kansas City.
• Katarina Pantelic-Orb, Director of Marketing, RT Associates.  RT Associates, located in Arlington Heights, Illinois, has long been a leader in innovative business communications.  Pantelic oversees all of RT’s internal strategic marketing initiatives. 

“Attendees will find this session very helpful as they look for creative ways to promote their businesses,” said Randy Davidson, President, WhatTheyThink. “Pellow is well known for sound, strategic marketing advice, and her panelists will be sharing their expertise, as well as highly visual examples of ways they have successfully promoted their businesses.  This is a session you will not want to miss.  We appreciate the fact that HP’s Capture Business Success Program is sponsoring this important session, allowing us to make it available at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this free webinar

About HP

Hewlett-Packard is accelerating the digital transformation of the graphics arts industry. HP is developing exciting new creative and business opportunities for graphics professionals. There are HP imaging and printing solutions for virtually every segment, from commercial printers, graphic designers and advertising agencies to professional photographers and fine artists.

Employing HP professional color technologies -- and supported with strong strategic alliances and partnerships -- these solutions provide an unmatched color graphics experience, marked by stellar image quality, ease of use, and predictable, repeatable results.

Start exploring the world of possibilities with HP Graphic Arts.

The HP Capture Business Success Program is leading the industry with a suite of business development tools, training and communities that give customers the support they need to enter new markets, explore new opportunities and outpace competitors – profitably.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at barb_pellow@infotrends.com.

See more WhatTheyThink.com Press Releases.

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.