New WhatTheyThink Report Provides a Foundation for Understanding and Marketing 1:1 Personalized Printing

August 5th, 2008 – Lexington, KY – WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of “1:1 (Personalized) Printing”: New Training Tool for Marketers & Creatives in the WhatTheyThink.com online store:

http://wttstore.com/11pprnewtrto.html

For creatives and marketers, understanding 1:1 printing is not optional. Personalization represents an entire paradigm shift in the use of print. But where do marketers and content creators go for the most reliable information? How do marketing services providers develop materials to educate them? This is a complex marketplace, and sometimes explaining the technology, the applications, and the best in a way that is relatable to the end user community is the most difficult part.

“1 to 1 (Personalized) Printing: Boosting Profits Through Relevance” is designed to help. Written as a training tool for the creative and end user communities, this report examines the fundamentals of database-driven marketing on a 1:1, fully personalized basis. Written by industry expert Heidi Tolliver-Nigro, this report boils down the essentials of 1:1 (personalized) printing that every creative and marketer needs to know.

Best-in-class case studies, hypotheticals, and graphics from actual campaigns in key 1:1 printing categories are used. These categories include:

• lead generation;
• loyalty programs;
• fundraising;
• direct sales;
• non-direct sales;
• one-off, personalized follow-ups;
• personalized URLs;
• transactional and transpromotional applications.

The 62-page report is part of the Marketer's Primer Series, which also includes “Web-to-Print: Transforming Document Management and Marketing Models,” which is also available in the What They Think store.

1:1 (Personalized) Printing”: New Training Tool for Marketers & Creatives sells for $149.00 and can be purchased and downloaded at:

http://wttstore.com/11pprnewtrto.html

About Heidi Tolliver-Nigro

Heidi Tolliver-Nigro is a well-known commercial and digital printing analyst who is widely respected for her thorough, unbiased analysis and no-nonsense approach. Report is a compilation of conclusions and best practices based on 15 years of data analysis with The Industry Measure (a respected industry research firm), thousands of career interviews, long-term analysis of industry case studies, and insider knowledge drawn from relationships with leading-edge Web-to-print practitioners.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. To learn more go to: www.whattheythink.com.

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